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Premium Research Jul 2024
... methodologies, segmentation taxonomy, definitions and research metrics used in Gartner’s regularly published Market Share and Forecast statistics reports. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner Insights Abstract ...

Analyst(s):   Adrian O'Connell   |   Tony Harvey
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eBook June 18 2025
... outcomes as soon as you deploy and innovate Complete the form and download your free copy. This guide is part of the Gartner Essential Guides for Effective Decision Making Series. You can access other guides in this series to continue improving how your business makes decisions and learn. ...
Webinar On-Demand
... Constant digital marketing landscape evolution makes best-in-class strategy challenging for CMOs to achieve. Each year, Gartner benchmarks the digital marketing performance of over 1,000 brands across 12 industries via ‘Digital IQ’ research, with recently only 3% earning top rank as “Genius” brands. ...

Analyst(s):   Matt Moorut   |   Leah Leachman   |   Helen Loh
Premium Research Aug 2026
... across all markets are delivering agentic AI capabilities. However, D&A leaders must ensure that enterprise data and data management practices are capable of supporting agentic AI requirements, including evaluating agents for valid usage of data. Without evaluating whether the data is suitable for agentic ...

Analyst(s):   Mark Beyer   |   Ehtisham Zaidi   |   Roxane Edjlali   |   Adam Ronthal
... execution through workforce upskilling and vendor contract optimization, positioning the firm for stronger innovation, productivity and cost savings. Developed and aligned digital transformation strategy Guided AI training and skills enablement Optimized contracts and enhanced maturity Your peers are ...
... creates and delivers actionable advice to help leaders drive the impact and value of talent management initiatives in their organizations. Colleen guides clients as they set talent management strategies and programs related to areas such as performance management, internal mobility, and employee engagement ...
Research Jun 2026
... next 12 to 18 months are crucial for software providers to demonstrate monetization from value-added AI solutions. Salesforce’s announced acquisition of Fin is an indicator of what’s to come, as incumbents look to add revenue-ready AI solutions and likely drive market consolidation in the process. Essential ...

Analyst(s):   Adam Woodyer
Research Apr 2025
... research to establish how and when to respond to and utilize this technology. Overview Introduction Analysis Gartner Recommended Reading Note 1: A Brief Guide to the Physics of Quantum Computers Gartner Research ...

Analyst(s):   Chirag Dekate   |   Matthew Brisse   |   Mark Horvath
Research Mar 2026
... Already a Gartner client? Heads of enterprise architecture must show leadership in using AI to enhance EA delivery. Use this guide to select, measure, and communicate metrics for how EA uses AI to drive revenue, cost, and risk outcomes. Use these metrics examples, aligned to 10 AI-enabled EA use cases, ...

Analyst(s):   Alana Nolan
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