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Premium Research Apr 2024
... expected outcomes, service scope, parameters and terms is essential. Sourcing, procurement and vendor management leaders can leverage this research to guide well-structured and effective IT services agreements. Strategic Planning Assumption Analysis Research Highlights Gartner Research ...

Analyst(s):   Tom Sieber   |   Jess Aggio
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Research July 27 2026
... AI race. Tech GMs are responsible for balancing innovation with market demands to drive competitive advantage. In 2026, the GM leadership vision centers on three key imperatives to ensure success. Inform strategic decisions and investments Pinpoint where to focus for maximum impact and ROI Build consensus ...
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... The annual Gartner Chief Marketing Officer (CMO) Spend Survey has been an essential strategic resource for senior marketers since 2012. It captures the state of marketing funding and digs into factors influencing CMOs’ investment plans across a range of industries and business models. This year’s survey ...

Analyst(s):   Ewan McIntyre
Premium Research Nov 2025
... uncertainty. To effectively support chief sales officers, sales operations leaders must guide AI technology choices to improve productivity, reframe sales forecasting to be actionable, and determine the least disruptive approach for transformation. Overview Recommended Actions Gartner Recommended Reading Gartner ...

Analyst(s):   Sandhya Mahadevan   |   Steve Rietberg   |   Tyler Huguley
Research May 2017
... and Determining which marketing responsibilities should change to support a Challenger go-to-market strategy. Gartner Insights Abstract ...

Analyst(s):   Marketing Research Team
Research Jul 2020
... The smooth “swoop” recovery of top line IT Spending masks turbulent recovery at the country, vertical and market level. Global IT spending will decline 5.5% in 2020, but there are some IT markets growing over 1.6% while others contract by 20% in constant currency. Table of Contents List of Tables Overview ...

Analyst(s):   Nolan Reilly   |   John-David Lovelock
Research Sep 2025
... a Gartner client? The semiconductor packaging market is undergoing a structural bifurcation with a significant shift toward advanced packaging. In 2025, advanced packaging revenues will overtake traditional packaging revenues. The total packaging market will reach $90.3 billion in 2025, with a growth ...

Analyst(s):   Semis and Electronics Research Team   |   Ganesh Ramamoorthy
... peer insights and market reports identified growth opportunities and enhanced BMC’s value proposition. Rapid Insight Access: Ask Gartner delivered fast, synthesized insights to inform strategic decisions. Business impact Strategic Clarity: BMC gained a clearer vision and strategy for automation and AI ...
Premium Research Oct 2024
... This research assesses how the automotive sector is evolving in its ability to monetize software, using data from Gartner’s Digital Automaker Index. Product leaders can use this research to get a holistic view of the automakers and determine their needs in relation to car software. Gartner Research ...

Analyst(s):   Pedro Pacheco
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