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Article September 17 2026
... is not automatically creating more strategic clarity. One root cause is a disconnect between the teams responsible for generating intelligence. “Disparate teams — customer insights, market research and marketing analytics — prevent CMOs from leveraging all data sources and AI's powerful ability to synthesize ...
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Research Mar 2017
... Access Insights Already a Gartner client? This guide enables an open innovation and business-led ideation approach that brings clarity to a volatile, diverse and complex technology landscape. Using this guide as an education and best-practice tool, EA and technology innovation leaders can take a leadership ...

Analyst(s):   Mike Walker
Premium Research Jul 2024
... Effective collaboration between analyst relations and marketing is essential for both functions to maximize their impact on revenue and market influence. AR leaders can use this Ignition Guide to drive improved collaboration with marketing to establish a mutually beneficial value exchange. Overview ...

Analyst(s):   Analyst Relations Research Team
Research July 15 2024
... improve your finance technology strategy with new approaches to solving the four biggest challenges to finance IT success. Prepare your finance team for finance digitization. Shared Services Finance transformation initiatives require significant alignment with shared services. Learn the key trends and ...
Premium Research Mar 2025
... program that best fits your organization can be a complex challenge. Learning and development leaders can use this six-step guide to develop objectives, metrics and a business case for a mentoring program. Overview Steps Gartner Recommended Reading Gartner Research ...

Analyst(s):   Rishika Deswal
Research Jul 2023
... software market grew 5.7% to $14.8 billion in 2022 — a 6.3 percentage point decrease from 2021 as projects moved out of the content services platforms segment and into adjacent markets. Democratized content capabilities driven by business buyers achieved higher revenue growth. Overview Market Share Data ...

Analyst(s):   Craig Roth
Research Sep 2023
... many CSPs struggle when balancing the cloud vision, use cases, challenges and value from adoption, and execution. CSP CIOs can use this research to guide the development and implementation of a business-driven telecom cloud strategy. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Enrique Hernandez-Valencia
Research Aug 2019
... integration tool market grew 5.6% in 2018, reaching almost $2.9 billion, up from 3.9% growth in 2017. Since the growth is fueled by integration tools targeted toward specific data integration styles and patterns, product managers of data integration providers should focus on these patterns. Key Market Findings ...

Analyst(s):   Sharat Menon
Premium Research Jul 2026
... increasingly using labor standards, domestic manufacturing, regional value creation and supply chain transparency, not just tariffs alone, to determine market access and competitiveness. CSCOs should shift away from being vigilant about tariff policy to proving supply chain legitimacy. Insights at a Glance ...

Analyst(s):   Suzie Petrusic   |   Cori Masters
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