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Premium Research Apr 2025
... Effective goal setting is vital for aligning individual efforts with organizational objectives, driving performance and adapting to changing business needs. This guide will help tech CEOs implement a goal-setting process that aligns employees’ performance with overall business goals. Overview Steps ...

Analyst(s):   Tech CEO Research Team
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Premium Research Mar 2025
... Generative AI provides opportunities and threats that will transform IAM operating models. Identity architects should understand use cases and develop an architecture strategy to safely adopt generative AI in IAM. Overview Analysis Recommendations Conclusion Gartner Recommended Reading Note 1: Generative ...

Analyst(s):   Homan Farahmand
Research May 2026
... client? CPaaS is an established technology for enabling customer engagement that’s also evolving into a platform for omnichannel human-AI communications. CIOs and CTOs should use our evaluation of 14 vendors’ products across five use cases to compile a shortlist for consideration. Overview What You Need to ...

Analyst(s):   Pankil Sheth   |   Lisa Unden-Farboud   |   Ajit Patankar
Research July 20 2026
... Top 3 Strategic Priorities for Tech Services Leaders Stay Ahead with Gartner's Leadership Vision for 2026 Left Form Instructions: Drag and drop the Eloqua Form component to the Left Column And the Article Text component from Left to Right Column Tech services is evolving rapidly. AI, higher client expectations ...
Premium Research May 2026
... initiatives, making conventional ROI models poorly suited for AI capital allocation and governance. Use this finance-grade AI business case to model uncertainty, stage funding decisions and allocate capital as evidence improves. When to Use Directions for Use Contributors Gartner Recommended Reading Gartner ...

Analyst(s):   Michelle Carlsen   |   Paul Quinn
Webinar On-Demand
... resource pressures, are reshaping the legal department. As organizations face increasing uncertainty, growing risk exposure and higher expectations for efficiency, traditional legal operating models may be insufficient to meet evolving business needs. Legal leaders must rethink how legal creates value ...

Analyst(s):   Raashi Rastogi   |   Roxanne Rogers
Premium Research Jun 2024
... transactions. Digital marketing leaders can use this research to deploy effective website elements that drive valuable digital interactions and purchases for B2B customers. Gartner Research ...

Analyst(s):   Marketing Research Team
Premium Research Aug 2024
... GenAI to have a positive impact and are ready to move from pilot to implementation. This research will help you scale by addressing the top three areas for concern: data quality, technology, and talent and ethics. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Nicole Greene
Research Apr 2021
... need to integrate with ecosystem applications to deliver rich functionality and customer experience. Application leaders should be aware of players for ecosystem applications when building the digital commerce technology stack. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended ...

Analyst(s):   Mike Lowndes   |   Dayna Ford   |   Aditya Vasudevan   |   Jason Daigler   |   Mark Lewis   |   Penny Gillespie   |   Sandy Shen
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