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Research Aug 2024
... Access Insights Already a Gartner client? The $342 billion infrastructure services market is forecast to grow at a five-year CAGR of 3.4% in constant currency through 2028. Market growth will be led by increasing demand for cost-effective cloud solutions to leverage scalability and the ability to support ...

Analyst(s):   David Ackerman   |   Anupama .   |   Kratu Gupta
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Premium Research Nov 2025
... manufacturing landscape is continually shaped by market volatility, emerging technologies, and shifting consumer expectations. Technology service providers seeking to sell to manufacturers must consider CIO investment priorities when developing their go-to-market strategy. Overview Data Insights Gartner Recommended ...

Analyst(s):   Arjun Boparai   |   Marc Halpern
Premium Research Oct 2025
... This playbook outlines Gartner’s roadmap for intentional organization design. Use the attached slides to guide strategy, design, and implementation phases, enabling CHROs to co-own transformation and build organization design capability. Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Caroline Hewings
Announcement August 28 2024
... Growth (%) 2025 Spending 2025 Growth (%) Network Security 359 5.9 402 12.1 460 14.2 Security Services 1,132 14.7 1,358 19.9 1,629 19.9 Security Software 982 10.8 1,136 15.6 1,303 14.8 Total 2,474 11.8 2,896 17.1 3,392 17.1 Source: Gartner (August 2024) Within the security services market (which includes ...
Premium Research Jan 2024
... The pace of innovation and merger and acquisition activity over the past five years has contributed to brand complexity and outdated brand perception. With ongoing scrutiny of marketing investment, tech CMOs must decide to consolidate brands or create new brands that support revenue growth. Overview I ...

Analyst(s):   Jen Singleton   |   Christy Ferguson
Premium Research Jul 2024
... Dealership general managers, IT directors and sometimes even dealership owners are the key personas who make decisions about dealer management software. Product leaders must craft messages based on the needs of these decision makers and influencers. Overview Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Mike Ramsey
Premium Research Feb 2024
... CSOs are uniquely positioned to drive a sales-led growth GTM strategy, yet many struggle to do so while balancing a unified commercial approach and leading tactical seller execution and performance. Use this research to champion key SLG model strategy decisions that support future growth. Overview Int ...

Analyst(s):   Tom Cosgrove   |   Robert Lesser
Premium Research Mar 2024
... Simple firmographic segmentation of oil and gas companies limits sales and marketing effectiveness, thus wasting resources on prospects who are a poor fit. Product leaders should develop narrow segmentation that targets only those prospects that are the true best fit for their solution. Overview Intro ...

Analyst(s):   Rich McAvey
Premium Research Aug 2024
... Despite M&A risks, investors anticipate more deals. Lack of due diligence in assessing GTM synergies undermines success, yielding less portfolio value. Tech operating partners can help by vetting deals for future revenue growth. This tool allows OPs to calculate risk and gauge GTM differentiation. Wh ...

Analyst(s):   Alastair Woolcock
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