Published: 02 July 2024
Dealership general managers, IT directors and sometimes even dealership owners are the key personas who make decisions about dealer management software. Product leaders must craft messages based on the needs of these decision makers and influencers.
Key decision makers of dealership management software include the general manager, IT director or CIO and the dealer principal/owner.
Sales managers and fixed operations managers usually are consulted about features and integrations with key systems like CRM or workshop management.
Vehicle manufacturers may have significant influence on purchase decisions due to integration needs after purchase.
Ensure better reception to the product by crafting messaging related to security, integration and technical support to the CIO and IT director.
Focus on profit-making tools with sales, including lead management and integrations with sales floor tools and the ability to reduce the need for multiple
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