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... analyzed approximately 2,000+ phone interactions from December 5, 2024, to December 5, 2025. The findings of this report represent buyers who contacted Gartner Digital Markets and may not be indicative of the market as a whole. Data points are rounded to the nearest whole number. The buyers we interacted ...
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... Gartner business and technology insights coverage? No. Analysts cover vendors that, based on the analysts’ judgment, are significant players in the markets Gartner covers. A vendor’s status as a Gartner client or nonclient is not a factor in this decision. Vendors communicate information about their products ...
... uncover knowledge gaps, formulate strategies, and explore unfamiliar areas. Toolkits and Market Guides: The organization inputted their own data into Gartner toolkits to score maturity models and used market guides to confidently identify technology partners. Ask Gartner Tool: The team searched disparate ...
Research May 2018
... challenging market conditions, MPS providers continue to innovate by expanding capabilities while also increasing value. Infrastructure and operations leaders should re-envision print strategies to include cloud-based solutions that leverage advances in security and analytics. Market Definition Market Description ...

Analyst(s):   Kristin von Manowski
Article July 20 2026
... Cybersecurity Roadmap: The CISO’s Guide to Business Results Stay ahead of dynamic threats and achieve business priorities. July 16, 2026 A cybersecurity roadmap should align investments to enterprise objectives By 2028, 80% of CISOs will face a board-level mandate to connect cybersecurity investments ...
Premium Research Jul 2025
... In 2025, the demand for GenAI will continue to drive global IT spending growth, although certain markets are dampened by the “Uncertainty Pause.” Total IT spending is projected to grow to $5.4 trillion in 2025, with an expected five-year CAGR of 7.9% in 2029. Analysis Research Highlights Contributors ...

Analyst(s):   Technology Market Insights Team
Research January 28 2026
... as a tool to guide your decision and actions. Analyst: Mark McDonald When a vision or mission is too ambiguous to act on, technology product leaders create an ambition to guide their strategy. An ambition expresses what a company wants to become in the future to its customers, the market and itself, and ...
... ___________________________________________________________________________ Sources 2025 CMO Spend Survey, Gartner 2025 Tech Marketing Benchmarks Survey, Gartner. 2025 CMO Spend Survey, Gartner. Gartner Digital Markets. Based on 310 vendor campaigns using automated bidding between October 2023-October ...
... approval rate by training markets in new brand implementation, boosting efficiency. Industry Manufacturing Revenue Approx. $900M Employees 3,700+ Related Gartner resources Marketing Strategy: What It Is, Why It’s Important, and How to Create One Customer Journey Maps Guide ...
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