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... and Can’t) Do In this episode of Gartner ThinkCast, we’re giving you a quick breakdown of agentic AI — one of our Top Strategic Technology Trends for 2025 — and the rapidly evolving world of AI agents. As part of our Top of Mind video series, Gartner Global Chief of Research Chris Howard explains what ...
... Despite major R&D investments and market hype, many B2B tech providers are not realizing expected revenue and adoption of their generative AI offerings. Product marketing leaders must ensure their teams can quantify GenAI value, optimize pricing and enable adoption to drive revenue growth. Data Snapshot ...
... Access Research Already a Gartner client? The CRM market is shifting fast, with key changes in 2026 through 2027 transforming vendors into proactive “systems of action.” New AI-powered platforms from ServiceNow and Microsoft challenge incumbents like Salesforce, forcing all sales-tech players to adapt ...
Analyst(s): David Yockelson | Doug Bushée | Andrew Miljanovski | Alastair Woolcock
... and roles. B2B CMOs should use this Toolkit to clearly define the role and impact of the product marketing team relative to others involved in go-to-market efforts. When to Use Directions for Use Contributors Gartner Recommended Reading Gartner Research ...
Analyst(s): Philip Black | Sharon Cantor Ceurvorst
... must rapidly assess and develop role-specific competencies as AI transforms every function to avoid stalled execution, bloated org structures and lost market opportunities. Build a workforce that’s AI-ready, agile and aligned to drive growth before the gap becomes a moat you can’t cross. Overview Strategic ...
... Access Research Already a Gartner client? Software engineering teams that don’t clearly connect work with business outcomes suffer reduced speed to market, lower morale and unmet business needs. Software engineering leaders must align their teams’ technical work with broader business goals and communicate ...
... Use cases cut through the noise in rapidly evolving technology markets by effectively demonstrating why an offering is the best fit for potential customers. Although valuable, too many use cases only create more noise and dilute the value of the most important ones for both buyers and sellers. Overview ...
... helps tech CEOs clarify in detail the specific tasks and commitments assigned to each party through the complete buying life cycle in a joint go-to-market partnership. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...