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Research Mar 2024
... models, competition, customer needs and workforce expectations. Product leaders can use this research to grow revenue and market share by focusing their investments and go-to-market strategies on addressing the needs of key banking buyers. Gartner Research ...

Analyst(s):   Jeff Casey
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Research Jan 2024
... client? Just stopping by? Capturing the attention of buyers in a market overflowing with value propositions is challenging for sales teams. Revenue enablement analytics enables chief sales officers to continuously refine their go-to-market content, tools and training to convert prospects into buyers. ...

Analyst(s):   Guy Wood
Premium Research Mar 2025
... with Tencent Cloud offers a go-to-market channel for strategic emerging countries in Asia, Europe, the Middle East and Africa. Product managers can use Tencent’s distributed cloud, AI services and SuperApp solutions to create tailored solutions for effective market penetration. Overview Analysis Gartner ...

Analyst(s):   Jimmy Chuang
Research Aug 2019
... Already a Gartner client? The worldwide public cloud services market will reach over $221 billion in 2019, growing 16.0% over 2018 in U.S. dollars (17.8% in constant currency). With software-as-a-service comprising over 40% of revenue, the total market will reach just under $400 billion in 2023. Overview Gartner ...

Analyst(s):   Fabrizio Biscotti   |   Ed Anderson   |   Gregor Petri   |   Sid Nag   |   John Kostoulas   |   Vanitha Dsilva   |   Craig Roth   |   Colleen Graham   |   Ruggero Contu   |   Laurie Wurster   |   Alys Woodward   |   Yanna Dharmasthira   |   Julian Poulter   |   Cathy Tornbohm   |   Mike Dorosh   |   Balaji Abbabatulla   |   David Ackerman   |   Jim Hare   |   Chris Pang   |   Bindi Bhullar   |   Dean Blackmore   |   Terilyn Palanca   |   Neha Gupta   |   TJ Singh
Premium Research Nov 2024
... in related martech categories and budget constraints are key challenges for the market. Product leaders should clarify GenAI differentiation and assess pricing models. Overview Analysis Gartner Recommended Reading Market Risk Projection Methodology Gartner Research ...

Analyst(s):   Ray Pun   |   Julian Poulter   |   Jenifer Silverstein
Premium Research Mar 2024
... The market for enterprise augmented reality software for workflows and remote support is at an inflection point. To succeed in an increasingly competitive market, product leaders must either fully integrate into existing systems of record or become highly specialized. Overview Strategic Planning Assumptions ...

Analyst(s):   Tuong Nguyen
Premium Research Mar 2025
... Organizations and analyst relations can propose new market categories, but buyer needs, preferences and behaviors validate them. AR leaders should join this webinar to gain insights into how end-user buyers make purchasing decisions and what this means for evolving markets and buying demands. About the Speaker Session ...

Analyst(s):   Michelle Shapiro   |   McKenzie Smith   |   Julian Dobbins
Research January 02 2019
... Customer Acquisition for Tech CEOs Primer for 2019 Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth and market reach. Analysts: Christine Tenneson, Rob Addy, Chrissy Healey, Mark Paine, George Brocklehurst, Monica Zlotogorski, Michele Buckley ...
Research Sep 2019
... business continuity management program solutions market has broadened its IT disaster recovery management, crisis management and risk management capabilities. Gartner’s Magic Quadrant evaluates 15 vendors to help with the vendor selection process. Market Definition/Description Critical Capabilities Magic ...

Analyst(s):   David Gregory   |   Roberta Witty
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