Gartner Research

Customer Acquisition for Tech CEOs Primer for 2019

Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth and market reach.

Analysts: Christine Tenneson, Rob Addy, Chrissy Healey, Mark Paine, George Brocklehurst, Monica Zlotogorski, Michele Buckley, Julian Poulter, Arup Roy

Messaging is critically important as an emerging technology provider. Creating and implementing a marketing initiative on multiple platforms can be challenging without concrete segmentation and strategy.

Tech startups and emerging tech providers must recognize the importance of creating differentiated positioning and creating compelling stories based on trust, backed up by your customer’s business outcomes. This research will provide best practices to build your market segmentation program. 

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