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Research Sep 2026
... Access Insights Already a Gartner client? Effective 1Q27, Gartner will revise the market segmentation used within some of its Forecast and Market Share reports. Read this document for further details on how this will impact publications. Overarching Priorities for Segmentation Changes Gartner Insights ...

Analyst(s):   Emerging Market Dynamics Team
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Article July 22 2026
... attributing large-scale layoffs to AI adoption, with many companies slashing jobs in favor of AI investments.” Yet Gartner analysis shows less than 1% of 2025 layoffs were directly tied to AI productivity gains. Despite this reality, many organizations lean on narratives of "AI efficiency" because they resonate ...
... analyzed approximately 2,000+ phone interactions from September 12, 2024, to September 12, 2025. The findings of this report represent buyers who contacted Gartner Digital Markets and may not be indicative of the market as a whole. Data points are rounded to the nearest whole number. The buyers we interacted ...
... Software Market Landscape: Australia Position software offerings more effectively in the Australian marketplace. This guide features data and insights on the Australian B2B software market — expected to reach $25.1 billion U.S. by 2025 — including software purchasing trends and advice to help teams to ...
... report, we analyzed 7,500+ phone interactions from September 26, 2024, to September 26, 2025. The findings of this report represent buyers who contacted Gartner Digital Markets and may not be indicative of the market as a whole. Data points are rounded to the nearest whole number. The buyers we interacted ...
Research Oct 2020
... understand the market, the full benefits and the cautions as they explore this technology as part of their digital transformation toward unified retail commerce. Overview Strategic Planning Assumptions Market Definition Market Description Market Direction Market Analysis Representative Vendors Market Recommendations ...

Analyst(s):   Kelsie Marian   |   Max Hammond   |   Joanne Joliet
Research Oct 2026
... objectives, combining centralized control with cloud-native agility. Insights at a Glance Market Outlook Current Market Landscape Market Definition Example Vendors Gartner Recommended Reading Note 1: Gartner’s Initial Market Coverage Gartner Insights Abstract ...

Analyst(s):   Charanpal Bhogal   |   Rajpreet Kaur
Premium Research Jan 2024
... drives sourcing, procurement and vendor management leaders to analyze cost-saving opportunities from independent third-party support providers. Use this guide to reduce your IBM, Microsoft, Oracle, and SAP software support costs by 50% or more. Gartner Research ...

Analyst(s):   Rob Schafer
Research Aug 2026
... cross-platform investment portfolios across ad platforms through a fast-evolving market outlook and landscape, with AI disruption at center stage. Insights at a Glance Strategic Planning Assumption Market Outlook Current Market Landscape Market Definition Example Vendors Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Eric Schmitt   |   Sarah Brennan   |   Andrew Frank   |   Jessica Dervyn
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