... High-impact emerging technologies in the 6-to-8-year horizon represent far future disruptors to tech offerings and markets. Product leaders must plan for the disruption these far-out emerging technologies represent, plan for future innovations, and invest in first-mover advantage. Overview Analysis ...
Analyst(s): Danielle Casey | Tuong Nguyen
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... short- and long-term planning by clearly identifying next steps and associated resources. Resource allocation Ensure strategy and resources align with market opportunities and business needs. Consensus building Develop support for initiatives by gathering feedback from your leadership group. How does the ...
... alternative growth strategies (e.g., growth at all costs, purely bottom-line-focused growth) across industries and across business cycles. Moreover, equity markets have rewarded efficient growth. What challenges do CFOs face in achieving efficient growth? Several practices prevent 95% of organizations from achieving ...
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... for the market. Business impact With Gartner's help, Assurity Consulting: Enhanced business conversations, ultimately strengthening the organization’s brand Improvised on the services to provide better solutions and meet customer needs Experimented with new techniques to be able to fit the market trends ...
... GenAI does not automatically translate into comfort with AI-powered brand experiences. A Gartner survey of 1,539 U.S. consumers conducted in October 2025 revealed that consumer skepticism is also intensifying more broadly, creating a high-risk environment for synthetic or unsubstantiated brand claims. ...
... consumers conducted in October 2025 found that about half (52%) of adult consumers report taking steps to actively block ads, including paying for ad-free content and using VPNs or ad blockers. In a separate Gartner survey of 4,038 respondents conducted in August and September 2025, 43% of consumers said they ...
... 2025 Gartner Marketing & Communications Awards Marketing and Communications Organization Design and Talent Management Excellence The 2025 winner is Prudential for their work in creating the Prudential USB Creative House. Prudential transformed its marketing with the creation of Prudential USB’s Creative ...
... and employees learn what works in practice.” Additional Insights Available Gartner clients can read more in Gartner’s Guides to Redesign Roles for AI, which features dedicated guides for redesigning the buyer, category manager, contract manager, strategic sourcing and supplier manager roles within the ...