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Webinar Nov 18, 2026   Upcoming
... •Avoid common pitfalls that undermine cloud ERP outcomes •Leverage AI-driven ERP innovations to improve finance performance and decision-making •Build a compelling value story that connects ERP investments to strategic business outcomes •Establish the implementation, governance and team structure ne ...

Analyst(s):   Mike Helsel
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Research Jan 2026
... Access Insights Already a Gartner client? Driven by market euphoria, AI investment often neglects older AI projects, eroding their ROI and accrues technical debt. Heads of EA must reverse this by guiding their organization toward AI reference models and composite AI patterns to ensure cost-optimized, ...

Analyst(s):   Gilbert van der Heiden   |   Bart Willemsen   |   Andrei Razvan Sachelarescu
Research Jun 2025
... Access Research Already a Gartner client? Gartner estimates that the unified communications market will grow by 2.7% in 2025 and experience a modest five-year CAGR of 0.6%. Business uncertainty and changing communication behaviors will create scrutiny of UC service extension, while office realignment ...

Analyst(s):   Brian Doherty   |   Megan Fernandez   |   Ajit Patankar   |   Nitin Narang
Research Jul 2025
... advertising expenditures keep growing. The 2025 Hype Cycle reflects this growth, as well as generative AI shockwaves, media disruptions, antitrust developments and measurement challenges. Use this Hype Cycle to assess advertising innovations and help guide your organization’s adaptation strategies. ...

Analyst(s):   Tia Zervas   |   Eric Schmitt
Insight October 03 2024
... automation platform (BOAT). BOAT platforms integrate a common set of capabilities from technologies such as business process automation (BPA), robotic process automation (RPA) and integration platform as a service (iPaaS). They also incorporate advanced technologies like intelligent document processing and process ...
Research Apr 2026
... for over 500 IT market segments. Our methodology uses market models to identify dynamics that affect spending levels and market evolution. Technology and service providers should use this data to identify growth opportunities. What You Need to Know Introduction Notable Changes Market Methodology High-Level ...

Analyst(s):   Emerging Market Dynamics Team
... Services Revenue $53B+ Employees 177K+ Related Gartner resources Top Digital Marketing Industry Trends for 2025 Gartner Digital IQ Index The World's Best Marketing & Communications Strategies 2025 ...
Research Apr 2026
... Already a Gartner client? Gartner publishes market share statistics and analysis across all major IT technology segments for over 1,000 companies, providing technology and service providers with insight into their performance in terms of revenue and growth, market dynamics, and key players. Here, we explain ...

Analyst(s):   Emerging Market Dynamics Team
... Client Story Guiding Core System Migration and Vendor Selection KKH Kaufmännische Krankenkasse, a prominent public sector health insurance provider in Germany, set out to replace its legacy core system with a sector-specific standard solution and transform its procurement strategy. To achieve these goals ...
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