Gartner helped BNP Paribas transform digital marketing and accelerate lead generation to enhance market presence and customer engagement.
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Client Story
Elevating Digital Marketing Strategy and Accelerating Lead Generation
Mission-critical priority
BNP’s Global Head of Digital Marketing aimed to build a robust content strategy and lead gen framework to nurture prospects and convert leads into sales opportunities.
How Gartner helped
The client used Gartner’s Critical Capabilities tool and analyst calls to identify top Digital Experience Platforms (DXPs) and gain actionable insights for digital marketing strategy and execution.
Business impact
Surpassed lead gen benchmarks, advanced digital marketing maturity, and strengthened marketing’s role as a strategic partner across the organization.
Industry
Financial Services
Revenue
$53B+
Employees
177K+
