... favorable for CMOs right now,” said Ewan McIntyre, senior research director at Gartner. “However, the growing macro environmental challenges — emerging markets, trade disputes and tariffs, Brexit and rumors of an impending U.S. economic downturn — mean that CMOs must expect the best, but plan for the worst ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... ’s posture is critical now. Gartner cautions against a ‘business as usual’ approach that fails to change a winning formula when faced with turns in market direction,” said Mr. Raiswell. “While signs of early preparation bode well for company performance, if a downturn appears, this preemptive behavior ...
... according to Gartner, Inc. The findings come from a new study of long-term value creation in more than 1,000 of the world’s largest companies (by market cap).
“Company costs have increased faster than revenue since 2013, creating a profitability gap that has not been filled even as earnings have improved ...
... solutions to complex problems. To navigate this shift, marketers must recognize the divisive political climate within the lives of their customers, market to the underlying drivers of why socialism is gaining favor and utilize broadly appealing values in messaging to connect with consumers across ideologies ...
... panic buying, items like hand sanitizer, cleaning supplies, paper products, face masks and related healthcare products have been depleted from the market, creating risk of theft while in transit. The shortage and high demand for these products have created an environment ripe for theft and counterfeit ...
... term,” said Sandy Shen, senior research director at Gartner. “Measures implemented by organizations during the pandemic, such as enabling new go-to-market (GTM) models and new types of customer engagement are likely to remain, thus evolving digital commerce.”
Gartner has identified the top five areas ...
... pragmatic approach to answering the why, what, and how for digital business acceleration. Key Takeaways
“The most important trend Gartner sees in the market right now is digital business acceleration.”
“COVID-19 has given CIOs the momentum to accelerate digital business in their enterprises, with 65% ...
... have to make sure that the AI systems and processes that you have in place truly reflect the values and mission of your organization.”
The hiring market for qualified AI talent is hypercompetitive. “There are a lot of technical experts, but they tend to be more horizontal in nature. In many cases, they ...
... that firms will need less office space per employee. While it is difficult to accurately predict the long-term effects that will have on property markets, short-term impacts are already being felt.
“Many more office workers will need to get used to not having a desk of their own. The space this frees ...