... digital marketing growth by leaning into the curve and following these best practices. Keep in mind that Gartner Digital Markets’ is here to continuously provide insights to guide your marketing strategy, instill confidence in your buyers, and deliver the best experience in light of the current circumstances ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Insights Already a Gartner client? The enterprise and automotive IoT platform market will represent an $11.3 billion opportunity in 2025, up at a 33% CAGR from 2020. By the end of the forecast period, the largest revenue sectors will be manufacturing and natural resources, transportation, and ...
Analyst(s): Alfonso Velosa | Peter Middleton | Fabrizio Biscotti
... H2 2025 shows the momentum behind AI-driven layoffs has materially slowed. “Reduce” remains approximately 1% of job impacts (flat vs. H1). “Restrain” falls to approximately 0.3%. Most actions reflect macro-driven freezes and consolidation of workforce moves in H1, not automation-led cuts. Insights at ...
Analyst(s): Tori Paulman | Val Sribar | Emily Rose McRae | Helen Poitevin | Nate Suda
... and 6% for email.” Generate more high-quality leads with less budget with The Software Marketer's Guide to Paid Media. Stanzie Cote Stanzie Cote manages the Client Success team at Gartner Digital Markets. She is passionate about leading and growing high-performing teams. In her downtime, you can find ...
... Gartner estimates global IT spending in the power and utilities market to increase by 10.3% in 2025 to reach over $252.9 billion in constant U.S. dollars, up from $229.3 billion in 2024. Spending is forecast to see a five-year CAGR of 10.1% to reach an estimated $340.2 billion by 2028. Table of Contents ...
... managers in the cloud DBMS market must understand the competition, the offering evolution and how buyers view the current state of existing solutions. Our downloadable vendor guide provides insight into these areas and can help offering managers better meet customer needs in this market. Gartner Recommended ...
Analyst(s): Robin Schumacher | Eric Cheung | David Ackerman
... by 20% in 2023 as major semiconductor companies pull back on investment in response to overall market weakness. Quarter-to-quarter growth will resume in 2024, with high single-digit growth returning in 2025 through 2027. Table of Contents List of Tables List of Figures Overview Gartner Recommended Reading ...
Analyst(s): Samuel Wang | Bob Johnson | Gaurav Gupta
... modernizing platforms and using digital technology to achieve business goals. Product leaders can leverage this initiative to guide go-to-market strategies and build product roadmaps for market expansion and growth and, thus, outperform competitors. Scope Analysis Topics Suggested First Steps Essential Reading ...
... assumptions around the infrastructure as a service market are driving increased growth expectations for the public cloud services forecast. With a five-year CAGR of 19.6%, spending on public cloud services will reach $661 billion in constant U.S. dollars in 2025. Overview Forecast Data Summary Forecast Model ...