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... companies researching their software or others in their category. Build leaner, higher-performing campaigns by targeting in-market companies. Create natural-feeling buying experiences that guide higher quality opportunities to sales. Retain customers exploring competing products near renewal cycles. When combined ...
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Premium Research Jul 2025
... To navigate a continually disruptive and unpredictable market, retailers must invest in technology innovations that improve operational intelligence and support unified commerce execution. Retail CIOs can use this Hype Cycle to cut through market hype when prioritizing retail technology investments. ...

Analyst(s):   Sandeep Unni
Premium Research Oct 2025
... beyond initial pilots for AI. CIOs and AI leaders must draft and implement a business-aligned AI strategy to foster AI maturity. This comprehensive guide presents executives with a practical journey plan to accompany the maturity model and roadmap. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Carlton Sapp   |   Leinar Ramos   |   Whit Andrews   |   Pieter den Hamer
Guide May 14 2024
... What Generative AI Means for Business Get the executive’s guide to understanding GenAI trends and technologies, piloting GenAI initiatives and scoping what lies ahead. Or scroll down to access GenAI insights for specific functional leaders. Focus on GenAI initiatives that are both feasible and valuable ...
... Gartner is a member of the S&P 500 with $6.5 billion in revenues in 2025. Clients we serve 13,000+ client enterprises in ~90 countries and territories. We guide the leaders who shape the world in every major area of an organization: AI Communications Customer Service & Support ...
Podcast October 14 2025
... find “deep productivity zones” for GenAI success Why neophilia and change champions accelerate adoption What agentic AI means for automation beyond RPA How guardian agents will transform security and oversight Dig Deeper Buy tickets to Gartner IT Symposium/Xpo Become a client to try out AskGartner for ...
Premium Research Aug 2025
... Ongoing market volatility has sharply reduced how long top companies maintain capital market leadership. From 2010 through 2020, this window shrank from five to two years. Executive leaders can leverage our insights and recommendations to chart their course of action to sustain market leadership. Data ...

Analyst(s):   Vishnu Kumar   |   Maddie Otter   |   Janelle Hill
Research May 2026
... Access Insights Already a Gartner client? Heads of I&O struggle to align platform team structures and operations with business agility, resilience and user autonomy — including developers and D&A personnel — amid legacy systems and fragmented practices. Use this research to create platform teams that ...

Analyst(s):   Lydia Leong   |   Dennis Smith
Premium Research Dec 2024
... pack. This analysis details what they had in common and what we project as the actions to outperform competitors in the enterprise application market through 2025. Peer-Indexed Performance Gartner Recommended Reading Note 1: PIP Explained Gartner Research ...

Analyst(s):   Bryan Haley   |   Dennis Gaughan   |   Kiyomi Yamada
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