... How to Organize Your Cybersecurity Program Adapt your cybersecurity program to be autonomous, innovative and agile. Create an effective cybersecurity program that addresses key challenges and prioritizes strategic initiatives while facing resource constraints. Cybersecurity leaders are faced with the c ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... A multiyear marketing technology roadmap guides marketing’s tech implementation strategy and anchors collaboration with business and IT partners. Marketing operations leaders should use this guide to partner with CMOs to solidify a martech vision to support marketing’s business capabilities. Overview ...
... husband and dog or visit her family in Colombia. Connect with Maria Carolina on LinkedIn. Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services. ...
... GenAI has enhanced guided selling capabilities while introducing UX challenges when used with other product discovery methods. To optimize conversion rates, digital commerce leaders should choose guided selling strategies and UX options that fit their products and customer intent. Overview Strategic ...
Analyst(s): Mike Lowndes | Sandy Shen | Aditya Vasudevan
... Vertical market growth hinges on disciplined alignment between product roadmaps and go-to-market execution. Product leaders who continuously detect and act on market signals will outperform peers — turning insight into sharper investments, faster launches, and scalable expansion in new and core markets. Analysis ...
Analyst(s): James Ingham | Jeff Casey | Sandeep Unni | Theresa Beebe | Rishi Sood | Daniel Snyder | Gregor Petri | Jonathan Rivera | George Sellner | Jonathan Davenport | Scot Kim | Sruthi Nair
... value by reducing user friction and increasing password security, but selecting the most suitable tool in a market crowded with functionally similar options is challenging. This buyer’s guide will help IAM leaders choose the WPM tool that best fits their organizations’ needs. Overview Introduction Analysis ...
... Access Insights Already a Gartner client? Inventory complexity requires comprehensive assessment of both financial and operating health. This research provides CSCOs with actionable insights for achieving sustained inventory health by driving the adoption of a performance lifestyle that emphasizes bot ...
... Organizations face growing risks from misinformation as AI fuels its creation and spread. Heads of ERM can use these KRIs, stakeholder questions, benchmarks and collaboration tips to help guard against fraud, cyberattacks, executive targeting, operational disruption and reputational damage. Insights ...
... Access Insights Already a Gartner client? This document outlines the process along with best practices and resources available to support organizations undergoing benchmarking exercises using the Gartner self-service Applications tool. Key Findings Recommendations Summary of Results Gartner Recommended Re ...