... Say a vendor sells accounting software and uses intent data to identify which companies are in the market for its new product. But those identified prospects may not be within the vendor's target market, and pursuing them can result in wasted marketing budget and ROI on a campaign that targets the wrong ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... 2025 is a transformative year for the digital workplace as AI-driven innovation moves from a curiosity to a work reality, forcing attention to AI governance and enablement. This Hype Cycle helps digital workplace leaders identify key developments impacting the digital workplace’s new future. Analysis ...
... Access Insights Already a Gartner client? Global enterprise IT spending in the retail market is forecast to increase by 7.4% in 2026 to $232.8 billion. Spending is expected to see a constant currency five-year CAGR of 7.1% to exceed an estimated $289 billion by 2029. Overview Table of Contents for Download ...
Analyst(s): Tom Nolan | Hanna Karki | Inna Agamirzian | Pankaj Verma
... commerce initiatives use a combination of applications. Application leaders should use this guide to understand the vendors that offer the applications of the digital commerce ecosystem. Analysis Digital Commerce Market: Definition, Growth and Trends Definition Growth Trends Digital Commerce Digital Commerce ...
Analyst(s): Jason Daigler | Mark Lewis | Mike Lowndes | Sandy Shen | Yanna Dharmasthira | Penny Gillespie
... Insights Already a Gartner client? CIOs face persistent cost pressures amid economic uncertainty and rising digital demands. This Hype Cycle, new for 2025, identifies technologies that enable strategic cost optimization, balancing efficiency, resilience and innovation across enterprise operations. Strategic ...
... The CHRO Guide for Maximizing Employee Productivity Discover 4 key actions to boost employee productivity by up to 35%. 65% of HR leaders now say that improving employee productivity is more important than ever. Despite this focus, employee productivity remains an elusive target. What's really hampering ...
... technologies offer, while mitigating the risks they pose to the organization. Join this complimentary Gartner CIO webinar, where a Gartner expert will guide CIOs on how to evaluate their organization’s trigger point to start a proof of concept (POC) with an emerging technology, based on assessing five sets ...
... The latest Gartner C-Suite Dynamics Survey reveals the relationships, skillsets and best practices that top Chief Information Officers (CIOs) use to guide their C-suite through ongoing volatility. This session will present these findings and offer CIOs actionable strategies to secure and strengthen their ...
... information systems at the University of North Texas. Connect with Amanda on LinkedIn. Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services. ...