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Premium Research May 2025
... This guide supports CMOs in improving presentation clarity and actionability, helping them to better articulate marketing’s value to enterprise stakeholders. Use these tools to set presentation objectives, comprehend audience needs, craft engaging content and deliver it successfully. Overview Steps ...

Analyst(s):   Chloe Matthews   |   Kate Fridley   |   Devon Weidemann   |   Anja Naski
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Premium Research Jun 2025
... strategies in I&O often fall short of addressing complex, business-centric environments. Heads of infrastructure and IT operations should use this guide to craft an observability strategy that aligns with business impact expectations and enhances observability capabilities to meet evolving enterprise ...

Analyst(s):   Sanchi Bhat
Premium Research May 2025
... organizations struggle to meet growth expectations. CHROs must build a strategy to enhance the employee experience by supporting career growth and guiding talent management leaders put these resources into action. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Debangana Ray
Premium Research Jul 2025
... Companies face longer sales cycles and lost opportunities when they don’t understand and support complex B2B buying journeys. This step-by-step guide helps CMOs collaborate with sales to gather customer insights and create actionable buying journey maps. Overview Steps Review Your Performance Gartner ...

Analyst(s):   Halle Stern   |   Martin DeWitt
Research Oct 2025
... litigation risk and meet compliance and customer expectations by treating privacy as a technology governance requirement, using privacy principles to guide investments and embedding protection directly into technology. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Shadrock Roberts
... The study was developed collaboratively by Gartner analysts and the primary research team that follows digital markets. Disclaimer: Results do not represent “global” findings or the market as a whole but reflect sentiment of the respondents and companies surveyed. Gartner is a trusted advisor and an ...
... a successful advocacy program. Start collecting reviews on Gartner Digital Markets today and find the customer advocates you need to fuel B2B growth. Shubham Gupta Shubham Gupta is a Content Writer at Gartner Digital Markets who ideates and creates purpose-driven content to help modern technology businesses ...
Premium Research Jun 2025
... CHROs and their teams often struggle to develop leaders who can guide employees through times of intense change. Learn how Fulton Bank develops leaders to enable, influence and sustain change, leading to faster employee change adoption. Case Overview Problem Critical Components Results Recommendations ...

Analyst(s):   Dominique Karesh
... shifting business climate with our paper on Customer Engagement Evolves. Sara Hartanov Sara Hartanov manages the Client Success team at Gartner Digital Markets. When she’s not studying up on inbound marketing best practices, she loves trying new restaurants, exploring the outdoors with her energetic toddler ...
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