... Tech CMOs face the challenge of proving the value of brand and brand awareness initiatives. This document provides insights and benchmarks from the 2025 Gartner Tech Marketing Benchmarks Survey to optimize brand strategy and activation to make informed investment decisions. Overview Data Insights Gartner ...
Analyst(s): Christy Ferguson | Todd Berkowitz
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... and business goals, they invest in tools that enhance user experience and productivity. See which technologies your peers rate as most impactful for 2025. Overview Data Insights Gartner Recommended Reading Gartner Research ...
... Digital Markets who ideates and creates purpose-driven content to help modern technology businesses achieve their goals. Outside of work, he enjoys reading thriller novels and Urdu poetry, as well as spending time with his dog. Connect with Shubham on LinkedIn. Get the Gartner Digital Markets Newsletter ...
... Research Already a Gartner client? Tech CEOs in organizations with revenue between $10 million and $100 million decreased their marketing budget by 20% in 2025. At the same time, the proportion of marketing budgets allocated to martech increased by 12%, driven by the adoption of stand-alone GenAI tools. Overview ...
... Access Insights Already a Gartner client? This interactive data story offers a quick and easy way to explore key data from the 2025 Gartner CMO Spend Survey. In just a few clicks, CMOs can access bespoke budget benchmarks from Gartner’s must-have marketing survey. Dive deeper into the data with new multichannel ...
Analyst(s): Justine Szafran | Rachel Perry | Ewan McIntyre
... strong impact in her new role. Industry Apparel Revenue Approx. $1.5B Employees Approx. 4,000 Related Gartner resources Resource Guide for New CHROs CHRO Leadership Vision for 2025 Gartner HR Transformation ...
... Access Research Already a Gartner client? CIOs must make it easier for others to lead digital and build digital solutions together with IT. Use the 2025 Gartner CIO Agenda Resource Center to learn how CIOs worldwide manage strategic business, technical and management priorities to maximize the value ...
... rest of 2025 and into 2026. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals. •Gain visibility into top drivers of growth •Adjust investment allocations based on benchmarks •Understand how to plan for the rest of 2025 into 2026 ...
... several market segments, including data center switching, firewall and software-defined WAN, overall enterprise network equipment market revenue dropped by 3.1% year-over-year in 2024. Despite a 20.6% revenue decline, Cisco retained the top spot in 2024 with 26.3% market share. Overview Market Share Data ...