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Research Oct 2025
... East and North Africa (MENA) region often struggle to find customers across Western geographies in Europe or North America, due to a mismatch in go-to-market approaches, business culture, and negotiation styles. Learn these differences to ace your international expansion. Insights at a Glance Impact Brief ...

Analyst(s):   Igor Marchal
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... at Gartner Digital Markets. She leads a team of CRO Designers and helps software companies fill their sales pipeline. She has over a decade of marketing experience and a passion for helping businesses succeed online. Connect with Natalie on LinkedIn. Get the Gartner Digital Markets Newsletter Connect ...
... persuasive, help prospective buyers and open up sales conversations, they are a winning bet for you. Claim your profile on Gartner Digital Markets and reach in-market buyers actively searching for the right software and services to fit their needs. Amita Jain Amita Jain covers B2B content creation and strategy ...
Premium Research May 2025
... Chief marketing officers face extraordinary expectations from the enterprise, customers and their teams, pushing them to adapt their organizations. However, many are unprepared for the strategic changes ahead. This research helps CMOs prepare, plan and execute a transformative journey to growth. Over ...

Analyst(s):   Kristina LaRocca-Cerrone   |   Alex De Fursac Gash   |   Sharon Cantor Ceurvorst   |   Carlos Guerrero
Premium Research May 2025
... In the rapidly evolving retail landscape, data, analytics and AI are pivotal in driving strategic decision making and innovation. By leveraging these trend insights, retail CIOs can adapt their organizations to enhance customer experiences, optimize operations and boost business performance. Overview ...

Analyst(s):   Retail Industry Research Team
Premium Research Jun 2025
... Two firms’ widely publicized attempts to replace human agents with AI recently failed, underscoring the technical and operational challenges for success. Customer service and support leaders can learn how to streamline operations and enhance customer interactions by thoughtfully integrating AI with ...

Analyst(s):   Jonathan Schmidt   |   Brian Weber   |   Kathy Ross
Premium Research Jul 2025
... Risks not only arise from technology, but also in political, social, economic, trust, regulatory and environmental areas. Security and risk management leaders must integrate these insights into threat assessment processes to address the evolving, expanding and complex threat landscape. Overview Strate ...

Analyst(s):   Pedro Pablo Perea de Duenas   |   Marty Resnick   |   Chris Silva   |   Akif Khan   |   James Hoover   |   William Dupre
Research Jun 2025
... Access Research Already a Gartner client? CSP CIOs can use this Hype Cycle to pinpoint the most promising capabilities for strategic planning, investment decisions and organizational transformation focused on operations and automation. This research can help you lower capital costs, boost performance ...

Analyst(s):   Amresh Nandan   |   Mounish Rai
Premium Research Jul 2025
... The Supply Chain Top 25 continues to spotlight supply chain excellence. CSCOs can discover the key trends by adapting networks for growth, driving efficiency and resiliency through technology and autonomous operations and growing sustainability through circular innovation to thrive amid disruption. O ...

Analyst(s):   Teh Leng Tan   |   Sergio Coelho
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