... Delivering revenue growth and market expansion into new geographies and industries, as well as new product capabilities Consolidating numerous disparate companies with divergent products into one company underpinned by a streamlined product strategy and unified approach to the market Building a cohesive brand ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... partnership strategies due to various market forces challenging the traditional role of CSPs. Effective utilization of partnerships for CSPs can unlock new opportunities, expand product offerings, and drive business growth. Overview Strategic Planning Assumption Introduction Market Trend Gartner Recommended Reading ...
... nonhuman populations with their own customer needs are on the horizon, and will change what it takes to win markets. Executive leaders should plan ahead. Analysis A New Kind of Massive Emerging Market Is Visible on the Business Planning Horizon Within a Decade, Billions of Connected Products Will Be Smart ...
... The digital analytics market is rapidly encroaching upon product analytics and blurring the distinction between the segments. Product managers of PA providers must expand to include more functional roles with end-to-end data management, GenAI-enabled predictive intelligence and personalization. Overview ...
... Vendors from the CCaaS, CPaaS, DCS and CRM-CEC markets are entering each others’ domains and competing to deliver offerings that enable conversational customer experiences across channels and use cases. Chief product officers in each individual market must pursue unique strategies to succeed. Overview ...
Analyst(s): Lisa Unden-Farboud | Megan Fernandez | Brian Doherty | Alexandre Oddos | Ajit Patankar
... Microsoft’s market dominance with M365 gives it a significant advantage over other AI competitors for rapid market proliferation of enterprise AI assistants and agents. AI leaders must understand its strengths and weaknesses to align resources, mitigate risks and ensure responsible competitive innovation ...
... making across buying teams •Practical approaches for navigating complex enterprise AI buying journeys In the AI era, traditional market segmentation approaches and go-to-market motions may no longer be enough. Enterprise AI buying journeys are increasingly complex, involving multiple stakeholders, competing ...
... Research Already a Gartner client? R&D leaders develop a technology strategy to translate corporate objectives into technology development goals and guide how R&D organizations monitor, assess, incubate and convert technologies into commercially viable new products. Scope Analysis Topics Suggested First ...
... Access Research Already a Gartner client? Creating and delivering products requires effective roadmap execution and strong collaboration. To excel in guiding solution development, launch readiness, commercial optimization and partnerships, product managers must adopt systematic approaches for stakeholders ...