As a midsize data management and an Internet of Things (IoT) control company, Canopy Tools Group (CTG) worked with Gartner to build a customized, scalable growth strategy that would facilitate market expansion into new regions and industries. Driven by a planned IPO in 2022, CTG leveraged Gartner expertise to consolidate and optimize CTG’s product strategy and portfolio, improve internal processes and structures while boosting its brand recognition, with the ultimate goal of delivering value to its customers and shareholders.