Gartner Research

Go-to-Market Strategy Primer for 2022

Understand the market and buyer dynamics that drive demand for your products and services.

Experts: Julian Poulter, Alan Antin

Gartner survey results show that product marketers in growth companies spend more time on customer and market analysis than their counterparts in companies not growing as quickly.

Technology markets are not static and orderly. Understanding the market and buyer dynamics that drive the need for your products and services is critical for go-to-market success.

Tech marketers should use this initiative to prioritize customer journeys and refine planning, segmentation, and targeting strategies.

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