Gartner Research

Go-to-Market Strategy Primer for 2021

Improve your planning and segmentation efforts to drive growth

Analyst: Molly Beams

Understanding the market and buyer dynamics that drive purchase interest for your products and services is critical for go-to-market success. A recent Gartner survey shows that product marketers in growth companies spend more time on market analysis than their counterparts in companies not growing as quickly. 

Our 2021 research primer provides insights about markets and competitive landscapes, and how to identify and target the right buyers. Product marketers should use these insights with proven practices to improve their planning and segmentation efforts.

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Prioritize and refine your planning, segmentation and targeting strategies.

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