Demand Architects: Shaping the Future of AI-Powered B2B Demand Generation

• Define and activate the Demand Architect role to strategically orchestrate and govern AI-driven demand generation across the organization

• Implement AI governance frameworks and structured ownership to ensure agentic AI adoption is aligned, compliant and delivers measurable business value

• Redesign demand generation teams and leverage AI-powered monitoring to proactively engage buyers, maximize marketing effectiveness and measure campaign impact

• Establish the skills, operating models and success measures needed to scale AI-enabled demand generation

As AI agents reshape B2B demand generation, marketing leaders must move beyond experimentation and establish the governance, ownership and operating models needed to deliver business value at scale. A new role, the demand architect, is emerging to help organizations design, orchestrate and govern AI-driven demand generation strategies.

In this Gartner webinar, learn how demand architects can drive the transition to AI-powered demand generation by ensuring agentic AI adoption is strategically aligned, governed and measurable. Explore the skills, success factors and best practices required to redesign demand generation teams, strengthen cross-functional collaboration and improve marketing effectiveness. Gain practical guidance for positioning your organization at the forefront of AI-driven demand generation.

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