... Marketing operations leaders should explore existing GenAI and ML capabilities in marketing automation platforms to enhance customer acquisition and growth efficiencies. This research provides guidance on how to use these AI-enabled features within MAPs you already own. Overview Strategic Planning Assumption ...
Analyst(s): Upasna Chandna
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... is key to achieving both security and delivery outcomes. Software engineering leaders can use this benchmarking data to guide their decisions on automation tools and activities to automate, as well as work around barriers to automating security activities. Overview Data Insights Contributors Gartner ...
Analyst(s): Bestin Samuel | Mary Joy | Neha Agarwal
... client? Demand for tooling designed to enable modern application development, delivery, operations and employee experience resulted in the delivery automation market growing 13.7% year over year to reach an estimated $14.7 billion in 2022. Overview Market Share Data Overall Market Segment Performance Analysis ...
Analyst(s): Shailendra Upadhyay | Laurie Wurster | Colin Fletcher
... challenging enterprise networking strategies. Heads of infrastructure and operations must revise their network roadmaps, investing in agentic AI, automation by default and accelerated patch and postquantum cryptography upgrades to support future business goals. Overview Strategic Planning Assumptions ...
Analyst(s): Karen Brown | Mike Leibovitz | Andrew Lerner | Tim Zimmerman
... Gartner client? CMOs face intense pressure to automate campaigns via AI agents, yet execution risks remain high. To strike the right balance between automation and risk, AI agents should be governed through quantified error-risk tolerances rather than an expectation of zero defects. Insights at a Glance ...
... Access Insights Already a Gartner client? Agentic AI can improve operational efficiency, automation, and resilience across I&O, but risk levels vary significantly by use case. Heads of I&O can use a structured risk evaluation framework for 18 common I&O agentic use cases and proactively plan for risks ...
... IT outsourcing’s shift from labor-based to AI-led automation offers heads of IT procurement a brief, high-value window to optimize costs, service portfolios, and locations. Rapid action is required though; strategic advantages will fade as providers solidify their new AI-augmented business models. Insights ...
... Access Insights Already a Gartner client? IAM is foundational to AI, automation and digital business, yet many organizations continue to fund it as infrastructure rather than a business enabler. This research helps CISOs explain IAM’s role in business execution and secure investment aligned with modern ...
... Gartner client? See architecture diagrams, build versus buy decision frameworks, and metrics from a peer organization that built AI agents for FinOps automation to handle rightsizing, cost anomaly detection, and AI cost management. Without linking AI to ROI, heads of I&O risk high costs without business value ...
Analyst(s): Ashish Banerjee | Chuck Lawton | Paul Wang