... Access Insights Already a Gartner client? Service orchestration and automation platforms are essential for delivering business services through complex workloads. SOAPs unify workflow orchestration, workload automation and resource provisioning, extending across data pipelines and cloud-native architectures ...
Analyst(s): Daniel Betts | Chris Saunderson | Cameron Haight | Hassan Ennaciri
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... B2B MAPs help marketing teams orchestrate customer journeys across buying groups to support demand generation, customer experience, and revenue objectives. CMOs need to conduct a structured vendor assessment based on use cases to ensure the selection of a suitable B2B MAP for the business. When to Us ...
... AI integrations are becoming increasingly widespread, with SFA vendors intensifying their focus on generative AI and expanding into agentic AI use cases. Sales operations leaders can use this research to better evaluate vendor solutions and make more informed purchasing decisions. Market Definition/D ...
Analyst(s): Adnan Zijadic | Guy Wood | Steve Rietberg | Wendy Butler-Mafuz
... prediction, optimization and automation is evolving into capabilities that support decisions, orchestrate workflows and increasingly influence execution across logistics networks. Yet many organizations struggle to move beyond isolated AI pilots because inconsistent processes, fragmented data and disconnected ...
... questions: How do we build the business case for robotics? What should we expect in terms of ROI from robotics? What robotics vendor or consultant should we use? Where should we start with robotics implementation? What have our peers done with regard to robotics? Gartner solution Using Gartner services, the ...
... High-quality development technologies are key to a great developer experience, but most developers feel their organization’s tooling and automation fall short. This research provides insights into developers’ top priorities and a playbook of high-impact improvements for development technologies. Gartner ...
... B2B marketing automation platforms empower marketing teams to support demand generation at scale and enhance customer engagement by orchestrating multichannel customer journeys. Marketing operations leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. ...
... automate with traditional technology. Chief financial officers can follow Meta’s agentic AI-building approach to automate judgment-based order-to-cash processes and increase efficiency. Insights at a Glance Impact Brief Actions and Cautions How to Execute Success Measures Gartner Recommended Reading Gartner ...