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Premium Research May 2024
... Gartner analyzed the materiality assessments of 207 companies to identify the environmental, social and governance issues most important to businesses. Technology and service providers should download these presentation slides to gain insight into industry-specific sustainability issues. Gartner Research ...

Analyst(s):   Bettina Tratz-Ryan   |   Lillian Oyen-Ustad   |   Shanna Grafeld
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Premium Research Dec 2024
... Technology innovation leaders should monitor advances in human/AI collaboration, the social risks associated with smart glasses, micro nuclear reactors to power commercial and IT facilities and battery innovations that promise cheaper and safer grid-scale storage. Gartner Research ...

Analyst(s):   Nick Jones
Article May 16 2025
... building new connections with target audiences, whether that’s employees, business partners or social influencers. A digital marketing strategy enables brands to scale reach and engagement across websites, social media and digital advertising to target, acquire and retain customers. How do I align digital ...
Premium Research Oct 2024
... Value-based productivity metrics will give teams the tools and information they need for self-improvement. Software engineering leaders can use these critical metrics for gauging software engineering organization effectiveness and unlocking higher performance. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Frank O'Connor
Premium Research Jan 2024
... sustainability program aligns with market trends and stakeholder expectations. Use it to explore current and future trends in sustainability and environmental, social and governance issues. Gartner Research ...

Analyst(s):   Lillian Oyen-Ustad   |   Shanna Grafeld   |   Kristin Moyer
Research Aug 2020
... set up an online presence and launch digital commerce in a short time. Application leaders can deploy digital commerce quickly using a combination of social media, marketplaces and direct-to-customer commerce platforms. Gartner Insights Abstract ...

Analyst(s):   Sandy Shen
Premium Research Nov 2019
... interactive tool to view how CMOs from nine industries allocate their marketing budget across marketing channels such as website, mobile marketing, social marketing and advertising. Overview What It Is Directions for Use Recommended by the Authors Gartner Insights Abstract ...

Analyst(s):   Anna Maria Virzi   |   Ewan McIntyre
Research Oct 2020
... Smart city initiatives form an important part of the Chinese government’s aim for sustainable economic and social development. This research helps local government and technology providers assess emerging technologies and solutions to achieve a sustainable societal outcome. Gartner Insights Abstract ...

Analyst(s):   Milly Xiang
Research Aug 2021
... Smart city initiatives form an important part of the Chinese government’s aim for sustainable economic and social development. This research helps local governments and technology providers assess emerging technologies and solutions to achieve digital society and sustainability outcomes. Gartner Insights ...

Analyst(s):   Milly Xiang
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