#Hashtags: The Gartner Marketing & Communications Podcast

A Marketing & Communications Podcast

Featured Episode

Welcome to the Meh-taverse! – With Kyle Rees and Rachel Steinhardt

April 19, 2022

In this episode of our marketing podcast, Gartner experts Kyle Rees and Rachel Steinhardt discuss current and future states of the metaverse, what American consumers are thinking about the metaverse now, and how CMOs should assess their brand’s place in these new virtual worlds. 

Episode 2

The Workers Left Behind in a Hybrid World- With Elizabeth Barrett

April 5, 2022

In this episode of our marketing podcast, Gartner VP of research Elizabeth Barrett discusses those workers most vulnerable to being left behind as we move into a hybrid work future: frontline and essential workers. Organizations have been grappling with accommodating their hybrid workforce — to find a balance between their in-office and at-home workers to ensure productivity and protect culture. But those who never went remote have borne the brunt of the COVID-19 pandemic and are arguably at much greater risk.

In this episode, we discuss actionable insights for how to make sure we maintain productivity and engagement among those whose workers never went remote.

Episode 3

Is This the End of Customer Data?- With Lizzy Foo Kune

March 22, 2022

In this episode of our marketing podcast, Gartner VP analyst Lizzy Foo Kune discusses how marketers should prioritize customer data collection efforts. Marketers continue to invest in the pursuit of a 360-degree view of the customer, despite threats from regulators, obsolete data collection methods, and challenges with customer trust. But what do you and your customer get out of it? And how do you ensure you set your organization up for success, given that there are more than 14 technologies that marketers commonly deploy to manage customer data, including the customer data platform (CDP)?