Adapt, differentiate, and lead with a brand strategy designed to unlock growth.
Adapt, differentiate, and lead with a brand strategy designed to unlock growth.
According to the 2026 Gartner Brand and Business Strategy Survey, 73% of organizations have refreshed their brand in the past two years—and 82% of marketing leaders expect to make significant changes to their company identity due to AI.
As brand strategy is rapidly evolving, CMOs have a critical opportunity to lead enterprise growth.
Download the Brand Strategy Playbook to:
Webinar
Drawing on insights from the Gartner 2026 Brand and Business Strategy Survey, this session explores how organizations are leveraging brand today, the critical role CMOs play in activating its value, and why measuring brand health is essential. Gartner experts share practical ways to communicate brand impact to nonmarketing leaders—and how to avoid the brand “doom loop.”
Attend a Conference
Join Gartner experts and your peers to accelerate growth
Gather alongside your peers in Denver to gain insight on emerging trends, receive one-on-one guidance from a Gartner expert and create a strategy to tackle your priorities head-on.
Gartner Marketing Symposium/Xpo™
Denver, CO