... Every year, Gartner identifies the top 10 strategic trends with a high potential for impact on people, industries and IT markets while also creating potential disruptions and opportunities.
This year’s trends are structured around the infusion of technology in our lives and the diffusion of technology ...
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... both opportunities and threats. CMOs must use AI as a catalyst to reinvent marketing, renegotiate key C-level alliances, reset strategic priorities, and reassert marketing’s role as an enterprise change agent. Why This Matters Blind Spots What’s Around the Corner Top Client Questions Gartner’s Positions ...
Analyst(s): Sharon Cantor Ceurvorst | Ewan McIntyre
... Tech CMOs can use this research roundup to optimize technology marketing strategies and inform 2026 marketing plans. The tech marketing benchmarks insights focus on investment, marketing performance contributions, demand generation, AI and generative AI, account-based marketing and brand awareness. ...
... AI technology trends are transforming banking, challenging CIOs who seek to prioritize their implementation. This research provides insights into the top strategic AI technology trendsin banking for 2024, offering recommendations on how to navigate these trends and maximize their benefits. Overview ...
Analyst(s): Moutusi Sau | Jasleen Kaur Sindhu | Agustín Rubini
... Craft an Effective Recruiting Strategy to Hire Top Talent in2026 Empower HR leaders with insights to overcome market challenges and attract top talent. Strategic priorities for recruiting leaders With more enterprises viewing AI as a viable alternative to human talent and the employment deal shifts ...
... Implications of the 2023 top tech trends for CSPs demand careful planning with other stakeholders in the organization. CIOs at CSPs should download this presentation to assess these tech trends and their impacts and courses of action to help shape the organization’s future direction. Gartner Insights ...
Analyst(s): Juha Korhonen | Pulkit Pandey | Amresh Nandan | Susan Welsh de Grimaldo | Jouni Forsman | Enrique Hernandez-Valencia
... Ransomware recovery, backup as a service, and protection of SaaS, IaaS and PaaS applications are among the toptrendsin enterprise backup and recovery for 2024. I&O leaders must take action on these trends to ensure enterprise data is adequately protected and recoverable. Overview Strategic Planning Assumptions ...
Analyst(s): Michael Hoeck | Chandra Mukhyala | Stanton Cole | Jason Donham | Rene Rodriguez
... Gartner’s Top U.S. Consumer and Cultural Trends research captures the most important shifts in consumer behaviors and attitudes. CMOs can use these insights to create effective plans and programs. Gartner Research ...
... Chief Communications Officers face a critical inflection point, needing to balance centralized oversight with local agility amid budget pressure. Learn and benchmark how peers structure and staff their teams to lead Communications’ evolution to a data-driven, AI-enabled function. Insights at a Glance ...
Analyst(s): Patryck Allen | Iliyana Hadjistoyanova