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... Improving messaging and differentiation is both a top priority and a difficult challenge for tech marketers, but it doesn’t have to be so hard. Product marketing leaders can teach their teams the approaches described below to strengthen messaging for a variety of offerings, audiences and content types ...
... discuss the top challenges facing government finance leaders in 2025. Hear examples of government finance excellence from our featured federal agency, government-specific insights from the 2025 Gartner Finance Executive Priorities Survey, and recommended actions to deliver on your mission in the year ahead ...
Analyst(s): Alexander Bant | Charles Tapp II | Atisha Burks
... companies to thrive despite uncertainty and complexity in the business environment. Supplier risks present a unique threat to sourcing and procurement effectiveness and run the gamut from geopolitical issues to extreme weather events, to cyberattacks and more. Inadequate supplier risk analysis creates disruption ...
... Access Research Already a Gartner client? When top performers leave, vital and hard-to-fill knowledge gaps can appear, creating risk and disruption. To prevent this, IT sourcing, procurement and vendor management leaders should perform an impact analysis of potential gaps, utilize technology and implement ...
Analyst(s): James Smith | Andrea Lanzavecchia | Jaswant Kalay
... In 2023, five of the top 10 cloud IaaS providers grew faster than their peers. Enterprises continue to invest to modernize technology with cloud-based and cloud-native infrastructure. This analysis provides details about 2023’s outperformers and ways to outperform through 2025. Peer-Indexed Performance ...
Analyst(s): Bryan Haley | Kiyomi Yamada | Michael Hong | Ed Anderson
... Already a Gartner client? Many CSOs promote top sellers into sales manager roles, despite limited correlation between selling success and leadership effectiveness. To drive consistent results, CSOs must intentionally develop a broader sales manager pipeline focused on leadership, team performance, and engagement ...
... CCEOs must shift from activity reporting to insight-driven updates on strategic risks for the audit committee. Identify what to report to the board by focusing on the few risks that matter the most and the top insights. During reporting, lead with explicit asks and use targeted questions to drive meaningful ...
... rose 2.4% year-over-year in 4Q25, with a 10.5% surge in PCs driven by enterprise refreshes ahead of anticipated memory price hikes. Mobile phone shipments were flat; spending increased on premium and GenAI-enabled models. Top five devices vendors held 68.2% of market spend in 2025. Overview Methodologies ...