... insights on emerging trends CMOs must prepare as Amazon’s block of Meta’s Muse AI signals a broader battle to govern AI agents and command customer experience. To protect first-party customer data and ad spending, CMOs must treat AI agents as a distinct customer class governed by transparent, opt-in frameworks ...
Analyst(s): Lizzy Foo Kune | Jason Daigler | Mark O'Neill | Manoj Bhatia
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... Already a Gartner client? As the world’s largest IT buyer, the U.S. federal government relies heavily on IT services firms to drive core modernization initiatives. This market overview examines key trends and impacts shaping IT services providers across the U.S. federal sector. Insights at a Glance Strategic ...
Analyst(s): Rishi Sood | Michael Berkholtz | James Anderson
... Gartner First Takes Fresh insights on emerging trends Customer service and support (CSS) leaders face pressure to modernize systems with AI under constrained budgets. Microsoft’s new Contact Center Intelligence offers a way to add agentic AI without platform replacement. CSS leaders should assess whether ...
Analyst(s): Pri Rathnayake | Jason Bridge | Megan Fernandez | Drew Kraus
... Gartner First Takes Fresh insights on emerging trends Heads of I&O can build out AI data center infrastructure with prefabricated modular data centers to expedite deployment and avoid lost operational revenue. NVIDIA’s new DSX POD architecture creates new momentum for PMDCs, but accounting for power ...
Analyst(s): Autumn Stanish | Tony Harvey | Gaurav Gupta | Mark Jaggers | Enrique Castera
... Gartner First Takes Fresh insights on emerging trends Heads of I&O and EA stand to gain greater control of their AI models’ operating environment as Mistral’s announcement of open-weight models updates AI market assumptions about who oversees access to AI, where models run and whether organizations ...
Analyst(s): Joe Antelmi | Fred Ganter | Nitish Tyagi | Caragh O’Carroll | Sushovan Mukhopadhyay | David Smith
... will be shaped by competing forces, not a single trend. Efficiency gains may lower AI costs, but supply constraints, demand growth and vendor monetization strategies may offset those gains. CFOs should not assume lower AI costs will automatically result in lower AI spending. Insights at a Glance Analysis ...
... Gartner First Takes Fresh insights on emerging trends Heads of I&O and IT procurement leaders should reassess their strategy, budget and contracts in response to Citrix’s shift to a credit-based licensing model that removes concurrent-use options. Enterprises can expect higher per-employee costs and ...
... Gartner First Takes Fresh insights on emerging trends Technology and service providers should plan for 2027 with the assumption that U.S. midterm election results will not materially change enterprise IT spending patterns or the broader technology investment trajectory — even though the results may generate ...
Analyst(s): Raymond Paquet | Gaurav Gupta | Aapo Markkanen | John Lovelock