Fresh insights on emerging trends
- Gartner client? Log in for personalized search results.
Gartner First Takes
First Take: Citrix’s Shift to a Credit-Based Licensing Model Signals a Potential Change in Digital Workplace Licensing
Published: 04 November 2026
Summary
Heads of I&O and IT procurement leaders should reassess their strategy, budget and contracts in response to Citrix’s shift to a credit-based licensing model that removes concurrent-use options. Enterprises can expect higher per-employee costs and a move toward ecosystem-based purchasing from more vendors.
Analysts:
Already a Gartner client?
First Takes are just a sliver of what Gartner clients get
Guidance on your mission-critical priorities (MCPs)
Focus on the core imperatives that drive results for your business, board and stakeholders with step-by-step plans, bold and actionable perspectives, comprehensive insights and answers to your biggest questions.
Tools to make decisions with confidence
Gartner Hype Cycle™, Gartner Magic Quadrant™ and Gartner Score are just a few tools you can use to assess current performance, implement best practices and accelerate improvements.
Access to C-Level Communities, conferences and peer networks
Connect with Gartner analysts, best-in-class solution providers and verified peers to refine your organization’s strategies, dial up growth, reduce risk and gain a competitive edge.
AskGartner
AskGartner is the only AI-powered tool that gives you access to the proprietary Gartner insights trusted by C-Level executives and their teams.
© 2026 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's business and technology insights organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner business and technology insights may address legal and financial issues, Gartner does not provide legal or investment advice and its insights should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its insights are produced independently by its business and technology insights organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity. Gartner publications and other content may not be used as input into or for the training or development of generative artificial intelligence, machine learning, algorithms, software or related technologies.