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Premium Research Sep 2024
... GenAI’s impact on the conversational AI market requires rapid innovation and the ability to solve new challenges. This webinar will provide product leaders with advice on navigating current market challenges, highlight differentiation, and revenue opportunities and the business value they generate. ...

Analyst(s):   Annette Jump   |   Danielle Casey
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Premium Research Apr 2024
... Large enterprises are expanding investment in emerging technologies with strong financial returns in 2023. Product leaders for enterprises can use this research to optimize strategy and execution to improve return on investment with ET investments. Overview Survey Objective Data Insights Gartner Recommended ...

Analyst(s):   Kara Batty   |   Aakanksha Bansal
Research January 31 2025
... capabilities, making strategic AI integration essential for marketing success. The latest Gartner research delivers crucial strategies for managing AI adoption in marketing, addressing both its opportunities and challenges. By implementing these change management actions, organizations can foster innovation while ...
Research June 03 2025
... to uncover actionable insights Missed the 2025 conference? Discover the top highlights from the Gartner Marketing Symposium/Xpo™ 2025 Conference, where marketing leaders convened to explore successful strategies and gain insights on key topics, including: Leading ahead of the curve to drive business value ...
Premium Research Sep 2025
... As the supply chain continues to undergo digital transformation, cyberattacks remain one of the major risks to operations. The required prevention capabilities are complex and multifaceted. Supply chain leaders responsible for digital transformation and risk management can use this case study to learn ...

Analyst(s):   Mark Atwood
... Maturity Assessments Execute on Priorities These tools help leaders allocate resources and communicate strategy to achieve organizational goals. From aligning key stakeholders to enabling collaboration and enhancing decision-making, these tools guide implementation of top initiatives. Accelerators ...
Premium Research Aug 2025
... Only a small fraction of employees use AI effectively at work, despite it being a top CIO priority. Human readiness challenges, including inadequate training and change resistance, are a key barrier. This research offers CIOs five practices to scale and sustain AI adoption. Overview Introduction Analysis ...

Analyst(s):   Eyad Tachwali   |   Shawn Murphy   |   Bhakti Laul
Premium Research May 2025
... Information governance-driven AI risk is top concern for risk leaders, according to findings from our quarterly emerging risk report. To properly assess this threat, heads of ERM must get up to speed on this risk to prepare for stakeholder conversations and evaluate current practices. Gartner Recommended ...

Analyst(s):   Ben Fisher
Premium Research Sep 2025
... Risk leaders cite the ability to create timely, in-depth risk assessment amid continued increasing global volatility as a top challenge. Heads of ERM can use this research to shift from ad hoc, slow methods to repeatable, agile risk response for fast-moving threats. More Detail Gartner Recommended Reading ...

Analyst(s):   Julie Tani
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