Published: 25 April 2024
Large enterprises are expanding investment in emerging technologies with strong financial returns in 2023. Product leaders for enterprises can use this research to optimize strategy and execution to improve return on investment with ET investments.
Large enterprises(with $1 billion or more annual revenue) achieved an ROI ratio of 20 (meaning for every dollar invested, $20 were returned through sales)with emerging technology (ET) investments and doubled their number of ET product offerings in 2023 compared with 2022, from five to 10.
The growth of AI demand is driving the primary area of ET investment of large enterprises in data and analytics software and services.
Large enterprises are consistently prioritizing investments in R&D compared with smaller companies, in order to integrate ET into new products and increase revenue generation.
Product leadersin large enterprises developing emerging technologies should:
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Analysts:
Kara Batty, Aakanksha Bansal
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