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Premium Research Sep 2025
... To stay competitive CMOs of personal care brands must proactively track how top players evolve. This research distills key digital marketing strategies and best practices to help industry leaders drive agility and long-term brand relevance. Index Performance Class and Category Performance Gartner Recommended ...

Analyst(s):   Greg Carlucci   |   Nikhil Sharma   |   Dipakshi Mehra
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Premium Research Aug 2025
... customer loyalty, customer analytics and content strategy. CMOs can use Gartner’s Marketing Score diagnostic to calibrate their priorities by reviewing the top 15 activities that have high importance but disappointingly low maturity. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Devon Weidemann
Premium Research May 2025
... research helps CSOs build high-performing sales teams by identifying and nurturing key traits. Learn how to create an engaging organization that keeps top talent motivated and committed. Action Name Gartner Insights Abstract ...

Analyst(s):   Michael Katz   |   Brendan Condon
Premium Research Aug 2025
... Despite top-down pressure to invest in AI-related technology, many organizations struggle with effective, timely decision making and value realization, which delays revenue growth. Addressing unhealthy buying behaviors is critical for product leaders to win their AI race. Overview Analysis Conclusion ...

Analyst(s):   Derry Finkeldey   |   Michelle Shapiro   |   Hank Barnes
Premium Research Sep 2025
... Communication from direct managers remains a top preference for employees, but shifting generational behaviors are reshaping how other channels are used and valued. This research explores these shifts and helps CCOs adapt their channel strategies to evolving generational needs. More Detail Contributors ...

Analyst(s):   Chiti Chandola
Premium Research Mar 2025
... technologies like AI, medical innovation and complex regulatory demands. CIOs new to the role should download this comprehensive guide to navigate industry trends, reduce IT costs and deliver business results. Gartner Research ...

Analyst(s):   Animesh Gandhi
... Maturity Assessments Execute on Priorities These tools help leaders allocate resources and communicate strategy to achieve organizational goals. From aligning key stakeholders to enabling collaboration and enhancing decision-making, these tools guide implementation of top initiatives. Accelerators ...
Research Jan 2022
... digital technology that is fundamentally altering society, industry and enterprise. Utility CIOs must develop, integrate and scale AI. Use this trend analysis to understand and contextualize the impact of AI on utility business models, operating models, operations and performance. Overview Strategic Planning ...

Analyst(s):   Nicole Foust   |   Ethan Cohen
Premium Research Jan 2024
... Most office, remote and field workers in oil and gas are connected. Use this trend analysis to learn how CIOs can create new ways to augment the connected workforce with worker-centric digital strategies that leverage AI and automation. Overview Strategic Planning Assumption(s) What You Need to Know ...

Analyst(s):   Simon Cushing   |   Rich McAvey
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