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Research Oct 2025
... Manufacturing and chemicals marketing leaders must adjust to buyers’ shifting priorities and preferences amid decreased resources and increased competition. CMOs can use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform planning. Introduction Analysis ...

Analyst(s):   Alan Lopez   |   Anirudh Bhardwaj   |   Philip Black   |   Ipsa Jaiswal
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Premium Research Sep 2025
... interactive tool enables IT sourcing, procurement and vendor management leaders to gain valuable insights into the priorities of their peers. Explore trends and emerging patterns by analyzing data across a variety of segments and customizable filters. Data Insights Directions for Use About This Research ...

Analyst(s):   IT Sourcing Procurement and Vendor Management Research Team
Premium Research May 2025
... to understand what agents are, what risks they pose to the organization and what actions audit should take now to address this important technology trend. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   James Bourke   |   Devanshu Mehrotra
Premium Research May 2025
... with evolving CEO and C-suite priorities is crucial for enterprise growth and transformation. This research provides strategic insights and functional trends, empowering CSOs to hit their growth numbers and enhance sales’ role as a pivotal business partner to support wider enterprise transformation. Action ...

Analyst(s):   Michael Katz   |   Brendan Condon
Premium Research May 2025
... navigate industry shifts risk falling behind, yet many miss critical trends and threats. This research equips you to rapidly build acumen, spot key market forces and adapt the sales strategy — securing resilience, efficiency and a decisive edge in today’s volatile landscape. Action Name Gartner Insights Abstract ...

Analyst(s):   Christopher Gamble   |   Brendan Condon
Premium Research Jul 2025
... Gartner First Takes Fresh insights on emerging trends Context engineering is in, and prompt engineering is out. AI leaders must prioritize context over prompts — build context-aware architectures, integrate dynamic data and reimagine human-AI interfaces. This is critical for the relevance, adaptability ...

Analyst(s):   Leinar Ramos   |   Ed Gabrys   |   Frank Ridder   |   Avivah Litan   |   Arun Chandrasekaran   |   Mike Ramsey
Research Jul 2026
... Access Insights Already a Gartner client? Traditional cybersecurity policy frameworks are becoming ineffective for today’s threat, technology, and volatile regulatory environment. CISOs must shift toward a federated and agile policy approach to eliminate business friction without compromising enterprise ...

Analyst(s):   Tom Scholtz   |   Victoria Cason   |   Mia Yu
Conference Highlight April 25 2024
... of chief data and analytics officers (CDAOs) in leading data-driven change management, as well as how GenAI is changing the way data is managed. Be sure to check this page throughout the day for updates. Key Announcements Gartner Identifies the Top Trends in Data and Analytics for 2024 Data Products: Learn ...
Research November 02 2018
... organize: Statement of strategy Current state of the function today Top functional initiative Top underlying beliefs and assumptions Future state of the function Demonstrate your plan's current value today and how the plan will impact business in the future. ...
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