After tackling putting together a strategic business plan, it’s imperative to compose a concise summary of your functional organization's current status, strategic objectives and goals. Make your marketing plan stick with this one-page template. You'll be able to clarify where your functional organization is, where it is going and how it will get there. This template will help you organize:
- Statement of strategy
- Current state of the function today
- Top functional initiative
- Top underlying beliefs and assumptions
- Future state of the function
Demonstrate your plan's current value today and how the plan will impact business in the future.