Gartner for Marketers Research

E-Book

Marketing Strategy on a Page

After tackling putting together a strategic business plan, it’s imperative to compose a concise summary of your functional organization's current status, strategic objectives and goals. Make your marketing plan stick with this one-page template. You'll be able to clarify where your functional organization is, where it is going and how it will get there. This template will help you organize:

  • Statement of strategy
  • Current state of the function today
  • Top functional initiative
  • Top underlying beliefs and assumptions
  • Future state of the function

Demonstrate your plan's current value today and how the plan will impact business in the future. 

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