... episode of #Hashtags, Gartner analysts Matt Moorut and Suzanne Schwartz discuss the annual 2023-2024 Genius brands insights, which identifies trends across top performing digital marketing brands. This discussion includes how CMOs can emulate, learn from, and surpass this year's Genius brands’ digital ...
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... cost-effective alternatives and addressing the limitations of real data. By prioritizing this disruptive trend over the next three years, AI product leaders will achieve faster time to value and lower costs for customers. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Hyper-Synthetic ...
Analyst(s): Nick Ingelbrecht | Kiumarse Zamanian | Vibha Chitkara | Tuong Nguyen | Ben Lee
... Despite significant investments in self-service solutions, many organizations have only implemented 40% of the capabilities necessary to deliver top-tier self-service experiences. Although self-service systems offer some advantages, they frequently fall short and lead to unintended consequences. The ...
... Access Insights Already a Gartner client? Observability platforms deliver insights into system health and performance to drive business results. With new advances addressing costs and agentic AI, heads of I&O and I&O leaders should use this research to identify the vendors that align with their requir ...
Analyst(s): Padraig Byrne | D.B. Cummings | Neil Young | Martin Caren
... Access Insights Already a Gartner client? This quarter, CHROs remain focused on managing the AI workforce transition and implementing AI effectively in the HR function, in addition to culture, engagement, leadership development and change management. Analysis Research Highlights Gartner Recommended Readi ...
... Access Insights Already a Gartner client? While the software-defined WAN market is mature and becoming a feature of SASE, vendors are adding AI, data sovereignty and quantum-safe networking support. As a result, there continues to be vendor product differentiation, so heads of I&O can use this analysi ...
... Access Insights Already a Gartner client? Advertising platforms handle more than half of global ad spend, at least $600 billion, and three providers dominate. CMOs can use these insights to manage cross-platform investment portfolios across ad platforms through a fast-evolving market outlook and lands ...
Analyst(s): Andrew Frank | Sarah Brennan | Jessica Dervyn | Eric Schmitt
... Access Insights Already a Gartner client? The role of the marketing analytics function to the marketing organization is transforming as AI presents fundamental changes to how enterprises leverage data and insights. CMOs must plan to evolve their marketing analytics team’s skillsets and roadmap to prio ...
Analyst(s): Matt Wakeman | Rachel Dooley | Joseph Enever