... metrics capture clicks but increasingly miss where demand is forming. September 1, 2026 AI is changing where customer demand forms Marketing leaders have spent years using traffic, clicks and attribution data as proxies for customer demand. But AI-powered answer engines are changing how customers discover ...
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... and more that made Gartner Digital Workplace Summit 2026 a memorable experience. Meet our speakers Get inspired by thought leaders slated to share big ideas and field-tested best practices. Join your peers Gartner Digital Workplace Summit is designed for leaders of digital workplace initiatives. Attendees ...
... the future of data centers; how to enhance cybersecurityfor data and storage; and top generative AI uses cases that will benefit I&O. Key Announcements Gartner Identifies the TopTrends Driving the Future of Cloud The Future of Data Centers: What’s Next for 2025 and Beyond Presented by Tony Harvey, VP ...
... General counsels play an important role in helping their organizations understand, plan for and respond to active conflicts and other geopolitical risk events. This guide provides frameworks, guidance and resources that general counsel can use to speed and coordinate necessary response actions. Gartner ...
... accelerate expansion. By 2029, AI is expected to be deeply embedded, driving rapid growth in business-critical revenue. What You Need to Know Findings: Top-Line Results Contributors Gartner Recommended Reading Notes Gartner Insights Abstract ...
Analyst(s): Sruthi Nair | James Ingham | Pankaj Verma
... Access Insights Already a Gartner client? AI SDR agents automate top-of-funnel sales development tasks enabling real-time, personalized outreach and lead qualification. However, without clear role definition, comprehensive guardrails, and thorough onboarding, demand generation leaders will miss out on ...
... context is widespread and is a critical business risk as AI agents proliferate and costs rise. This research helps data and analytics leaders answer the top foundational questions about AI context to establish shared definitions, evaluate vendor claims and invest in the right context capabilities. Insights ...
... Takes Fresh insights on emerging trends Copilot Cowork is a preview offering inspired by Claude Cowork that shifts Copilot from an assistant to an autonomous “doer.” Application leaders should experiment to assess security, governance and cost implications, but wait for general availability before pursuing ...
Analyst(s): Dan Wilson | Max Goss | Olga Martí | Sohail Majumdar
... First Takes Fresh insights on emerging trends BlueDolphin (formerly ValueBlue) is pivoting from EA-focused features to a broader, “business transformation” oriented platform. EA tool owners must now reassess the value of architects “translating” EA content for business leaders, because BlueDolphin’s ...
Analyst(s): Andrew Gianni | Philip Allega | Austin Steinmetz