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Premium Research Aug 2026
... Gartner First Takes Fresh insights on emerging trends IT procurement leaders must reduce exposure to AI supplier disruptions by mitigating concentration risk and preparing rapid migration plans. A recent U.S. federal court decision appears to restore a path to doing business with Anthropic, but broader ...

Analyst(s):   Charity Hooper   |   Dawn Singer   |   Elisabeth Glass
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Research Nov 2026
... Access Insights Already a Gartner client? Short videos have become too important to leave to trends and experimentation. Execute a three-step plan: audit where audience attention already exists, determine whether a brand-led, creator-led, or hybrid model should guide your strategy, and scale winning ...

Analyst(s):   Serena Philip   |   Karen Lee
Premium Research Oct 2026
... Gartner First Takes Fresh insights on emerging trends CSP CIOs should monitor Nokia’s latest AI-RAN developments as an indicator of how AI-native network architectures are evolving. While the announcement shows progress in AI-RAN, broader adoption should be weighed against uncertain market demand, limited ...

Analyst(s):   Kosei Takiishi   |   Peter Liu
Premium Research Nov 2026
... Gartner First Takes Fresh insights on emerging trends CMOs must add managed presence to their answer engine optimization strategy as OpenAI’s Business Hub further commoditizes AEV tools with native metrics and business agents. To protect brand integrity, CMOs must govern the content feeding these agents ...

Analyst(s):   Elisabeth Torres-Schulte   |   Isoke Mitchell
Research June 01 2018
... eBook Master Three CX Fundamentals for Marketing 32% of CMOs rate customer experience as a top 3 priority. Brands are increasingly competing on the basis of customer experience (CX), but expectations and urgency are rising faster than CX budgets. How do you create optimal customer experiences by identifying ...
Premium Research Oct 2024
... Many light identity governance and administration tools offer business enablement but lack capabilities for meeting governance and compliance needs. Security and risk management technical professionals can use this research to assess whether a light IGA solution will meet their needs. Overview Analysis ...

Analyst(s):   Nat Krishnan
Complimentary Research August 28 2025
... Brand Preference: Top Reputation Metrics for Communications Leaders Prioritize metrics drive brand preference and business impact 52% of communications leaders struggle to prove the impact of reputation management to senior executives. Selecting the right reputation metrics is crucial for Chief Communications ...
Premium Research Oct 2024
... Cybersecurity AI assistants, like Microsoft Copilot for Security, have the potential to augment SOC teams, and produce faster and easier-to-consume results. Security and risk management technical professionals must perform four key tasks before their organization adopts such technology. Overview Strategic ...

Analyst(s):   Kevin Schmidt
Article April 09 2026
... CIO Playbook for Smarter IT Cost Management CIOs: Build a three-year, outcome‑driven roadmap that reduces waste, improves performance and reinvests in growth. By James Anderson | April 9, 2026 Make cost optimization continuous to fund growth Fifty-two percent of respondents to the 2026 Gartner CIO and ...
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