32% of CMOs rate customer experience as a top 3 priority. Brands are increasingly competing on the basis of customer experience (CX), but expectations and urgency are rising faster than CX budgets. How do you create optimal customer experiences by identifying and delivering moments that matter? Successful CMOs improve CX from strategy through execution by placing the customer at the forefront of every business decision.
Our comprehensive analysis outlines the three pillars on which every successful CX program is built:
- Understand the customer better than your competition.
- Craft powerful and differentiated customer experiences.
- Build a customer-centric culture.
Use this research to develop and deploy the experiences that customers crave and business leaders demand for business growth.