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Research Sep 2021
... billion in total revenue. Revenue remained flat compared with 2019 due to COVID-19. While vendors with modern and easy-to-operate offerings grew close to 9%, growth was offset by revenue declines from traditional vendors. Overview Market Share Data Overall Market Segment Performance Analysis Top Vendors ...

Analyst(s):   Chandra Mukhyala
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Research Jul 2023
... Access Insights Already a Gartner client? The RPA software market grew to $2.8 billion in 2022. With 22% growth rate, RPA continues to be the second-fastest-growing segment within the AIM market after iPaaS. In 2022, RPA vendors embraced API-first automation and hyperautomation-enabling technologies ...

Analyst(s):   Arthur Villa   |   Varsha Mehta   |   Saikat Ray   |   Fabrizio Biscotti   |   Cathy Tornbohm   |   Nicholas Carter
Research Oct 2020
... Access Insights Already a Gartner client? CRM market grew 15.9% to $56.5 billion in 2019 — the largest enterprise application software market we track. Technology and service providers can better position their offerings in a fragmented and competitive market by understanding growth and vendor performance ...

Analyst(s):   Yanna Dharmasthira   |   Neha Gupta   |   Julian Poulter   |   Varsha Mehta
Research Jun 2020
... Access Insights Already a Gartner client? The enterprise software market grew 11.5% in 2019 to over $480 billion, confirming its status as the fastest growing IT macro segment and one of the most dynamic. Vendors born in the cloud continue to be the single most important disruptors of the competitive landscape ...

Analyst(s):   Chandra Mukhyala   |   Sharat Menon   |   Eric Hunter   |   Wataru Katsurashima   |   Varsha Mehta   |   Jim Hare   |   Kevin Quinn   |   Laurie Wurster   |   Fabrizio Biscotti   |   Michael Warrilow   |   Alan Dayley   |   Bindi Bhullar   |   Chris Pang   |   Julian Poulter   |   Neha Gupta   |   Craig Roth   |   Rustam Malik   |   Alys Woodward   |   Supradip Baul   |   Satyam .   |   Yanna Dharmasthira   |   Balaji Abbabatulla   |   John Kostoulas   |   Vanitha Dsilva
Research Oct 2023
... software reached $22.3 billion in 2022 as annual growth decreased to 12.0%, making it the second slowest-growing segment in the overall CRM market. Cross-CRM segments remained buoyant with 19.5% growth. Overview Market Share Data Overall Market Segment Performance Analysis Top Vendors Analyzed Other Notable ...

Analyst(s):   Julian Poulter   |   Kanchi Bindal
... The 2021 Chief Marketing Officer Top Strategic Priorities This complimentary webinar reveals the results of the inaugural Gartner CMO Strategic Priorities Survey, and the actions you can take to advance your marketing efforts in the new year. Discussion topics: The impact of COVID-19 on marketing strategies ...
Announcement January 25 2022
... A Gartner survey of 67 CSOs in 2H 2021 identified the top three investment areas to be sales enablement, digital marketing and sales operations programs. “CSOs are adjusting their expanding budgets in 2022 to become better prepared for what could be foundational shifts in the way sales teams and buyers ...
Research February 05 2020
... uncertainty prevails, B2B marketing leaders will increase investments in digital. Despite this optimistic outlook, however, industrial manufacturing brands are digitally “Average.” Use this research to understand emerging digital performance trends impacting industrial manufacturers. ...
Premium Research Jan 2024
... tech providers initiative helps technology and service providers determine global IT spending evolution, identify trends that shift entire industries and analyze how competitors go to market in specialist verticalized IT segments. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   Sharon Hakkennes   |   Sandeep Unni   |   Nicole Foust   |   Scot Kim   |   Jason Malo   |   James Ingham   |   Daniel Snyder
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