Digital IQ Index March 23, 2020

Industrial Manufacturing U.S., 2020

As economic uncertainty prevails, B2B marketing leaders will increase investments in digital. Despite this optimistic outlook, however, industrial manufacturing brands are digitally “Average.” Use this research to understand emerging digital performance trends impacting industrial manufacturers.

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    Rankings

    75 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Rank

    Brand

    Class

    1

    John Deere

    Genius

    2

    CAT

    Genius

    3

    Cummins

    Genius

    4

    Owens Corning

    Gifted

    5

    Emerson

    Gifted

    6

    Boeing

    Gifted

    7

    Lennox

    Gifted

    8

    GAF Materials Corporation

    Gifted

    9

    Lockheed Martin

    Gifted

    9

    USG

    Gifted

    11

    JLG Industries

    Gifted

    12

    Acuity Brands

    Gifted

    12

    Massey-Ferguson

    Gifted

    14

    Rockwell Automation

    Gifted

    15

    Raytheon

    Gifted

    16

    Genie Lift

    Gifted

    17

    Halliburton

    Gifted

    17

    Lincoln Electric

    Gifted

    17

    Textron Aviation

    Gifted

    20

    A.O. Smith Water Products

    Average

    20

    Chevron Lubricants

    Average

    20

    DuPont

    Average

    20

    Parker-Hannifin

    Average

    20

    Pella

    Average

    25

    Northrop Grumman

    Average

    26

    CASE Construction

    Average

    26

    Trane

    Average

    28

    Ingersoll Rand

    Average

    28

    Peterbilt Motors Company

    Average

    30

    James Hardie

    Average

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