As economic uncertainty prevails, B2B marketing leaders will increase investments in digital. Despite this optimistic outlook, however, industrial manufacturing brands are digitally “Average.” Use this research to understand emerging digital performance trends impacting industrial manufacturers.
Digital IQ Index March 23, 2020
Industrial Manufacturing U.S., 2020
Rankings
75 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
John Deere
Genius
2
CAT
Genius
3
Cummins
Genius
4
Owens Corning
Gifted
5
Emerson
Gifted
6
Boeing
Gifted
7
Lennox
Gifted
8
GAF Materials Corporation
Gifted
9
Lockheed Martin
Gifted
9
USG
Gifted
11
JLG Industries
Gifted
12
Acuity Brands
Gifted
12
Massey-Ferguson
Gifted
14
Rockwell Automation
Gifted
15
Raytheon Technologies
Gifted
16
17
17
17
20
20
20
20
20
25
26
26
28
28
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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