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... Cloud application services (SaaS) is forecast to grow 20.3 percent in 2016, to $37.7 billion. As software vendors shift their business models from on-premises licensed software to public cloud-based offerings, this trend will continue. In addition, the entry of some major software vendors into the public ...
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Announcement September 09 2025
... NPUs performance levels exceeding 40 tera operations per second (TOPS) will become standard in premium GenAI smartphones. They will enable real-time execution of complex multimodal AI workloads without excessive power consumption. Gartner clients can read more in Forecast Analysis: Generative AI Smartphones ...
Research Jun 2025
... a Gartner client? Container technologies enable application environments that support digital business strategies. Heads of infrastructure and IT operations should use this Hype Cycle to assess the degrees of innovation, value, agility and efficiency provided by a range of such technologies. Strategic ...

Analyst(s):   Dennis Smith
Research Jul 2025
... AI infrastructure supports enterprise requirements for deploying AI/ML workloads on-premises, in the cloud, and at the edge in support of data and analytics strategies. Heads of infrastructure and IT operations should leverage this Hype Cycle to prepare for hybrid AI infrastructure deployments. Strategic ...

Analyst(s):   Dennis Smith
Premium Research Jun 2025
... Power and utilities are investing in digital technologies to navigate disruption, improve operations and orchestrate value across assets, markets and customers. This Hype Cycle helps CIOs track technology maturity, manage risks and align investments amid rising operational complexity. Analysis Definition ...

Analyst(s):   Nicole Foust
Research Jul 2025
... innovations focus on interactions with the physical world at the edge. While edge computing is still immature, it’s progressing fast. Infrastructure and operations leaders should use this Hype Cycle to identify and prioritize innovations that will drive improved business outcomes. Strategic Planning Assumptions ...

Analyst(s):   Thomas Bittman
Article July 22 2026
... measurable, adaptive growth in the AI era. What’s next in marketing strategic planning? Identifying and prioritizing marketing’s agentic use cases to deliver the most value is just one critical step in CMOs’ mandate to build an AI-powered marketing organization. The other steps in this imperative include: ...
... client base in Thailand. The direct investment in Thailand is in line with Gartner’s international strategy to expand operations so we can directly serve our clients in high growth regions. “The establishment of a dedicated direct business operation in Thailand is a significant milestone in Gartner’s ...
... Gartner resources Explore research for R&D leaders Watch R&D expert deep dives Become a Gartner R&D client Mission-critical priority Secure stakeholder buy-in and alignment on forecasting strategy and reduce forecasting variance across the R&D portfolio. How Gartner helped Using the Gartner R&D Spend and Performance ...
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