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... Advancements in AI and GenAI are creating new opportunities for data and analytics (D&A) service providers to help organizations enhance operations, improve customer experience and increase revenue. According to the Gartner 2024 Digital Business Buying Drivers Survey, 59% of buyers plan to boost AI services ...

Analyst(s):   Christopher Marshall   |   Ben Fieselmann
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Premium Research Jul 2024
... Scaling digital and operational capabilities and navigating risky environments are driving manufacturing operations to readjust priorities. This Hype Cycle supports strategic planning with key technologies and management disciplines for calibrating roadmaps, aligning investments and engaging peers. ...

Analyst(s):   Simon Jacobson   |   Jake Cunningham   |   Chris Campbell
Premium Research Aug 2025
... such as conversational AI, content discovery and scenario planning. Product leaders must leverage these emerging technology solutions to differentiate in the competitive AI vendor race. Overview Analysis Gartner Recommended Reading Note 1: Case-Based Research Note 2: Black Swan Theory Gartner Research ...

Analyst(s):   Samantha Searle   |   Annette Zimmermann   |   Roberta Cozza   |   Alizeh Khare   |   Kanishka Chauhan   |   Esha Bhatia
Research Oct 2024
... CrowdStrike, Microsoft, Trend Micro, Sophos and SentinelOne appear in the Leaders quadrant of this Magic Quadrant. Endpoint protection platforms are increasingly part of vendor offerings aimed at modernizing security operations and are contributing to the disruption occurring in these spaces. Investment ...

Analyst(s):   Frank Marsala
Research Jul 2024
... Access Research Already a Gartner client? This new Hype Cycle covers innovations across infrastructure and operations, but with a focus on pragmatic operational generative AI and the tactical impact of revirtualization. It will help all I&O leaders prioritize resources and investment for their innovation ...

Analyst(s):   Roger Williams   |   Philip Dawson
... strategy aligned with business needs and industry trends. Gained quantitative insights into software development performance, identifying strengths and areas for improvement. Balanced strategic vision with practical solutions, supporting both current operations and future growth. “Gartner’s research has really ...
Research July 24 2023
... CMOs Face Budget Constraints Again in 2023- What does this mean for you? 75% CMOs report being asked to do more with less in 2023. What does this mean? Marketing budgets have fallen again - from 9.5% of company revenue in 2022 to 9.1% in 2023. Furthermore, inflation has reduced CMOs’ spending power as ...
Research July 13 2021
... collection to occur in the following areas: competitors and competition, adjacent markets, externalities, and current and future trends. For customer/consumer metrics, information coverage typically includes: key consumer issue, attitudes/behaviors, retailers/distributors, operations, and past experience ...
Premium Research May 2024
... This webinar will summarize the critical challenges and lessons learned by CISOs discussed during the virtual sessions of the Driving Security Awareness Pickup Team, including the best client approaches to enhance the impact and staying power of secure behavior. Gartner Research ...

Analyst(s):   CISO Coalition Research Team
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