... Large tech providers are increasing their marketing investment, recalibrating from the course corrections of the last 12 months. Gartner’s benchmarks help tech CMOs optimize their investment and allocation among their people, tech, agencies and programs to maximize pipeline generation and growth. Ove ...
Analyst(s): Jen Singleton
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... The most progressive CMOs look to maximize their teams’ impact, but often lack scalable ways to effectively manage scope creep and empower their teams with the art of saying “no.” To address this issue, incorporate stop-work criteria for various types of marketing work, using a best-fit approach. Mor ...
... CMOs allocate significant budgets to change and transformation. Diverting funds from good-enough marketing activities can hinder growth, and constant change can burnout marketers. CMOs can use this presentation attachment to align stakeholder and staff expectations on future spend. Overview Gartner Re ...
... Sales operations leaders aiming to leverage analytics for better performance face significant challenges. This research identifies key barriers to success and ways to overcome them. Use these insights to build consensus and direct resources to improve the effectiveness of your analytics. Overview Survey ...
... Heads of legal operations can use this case study to learn how to plan automation experiments to minimize risk and determine when an automation tool is ready for action. Overview Solution Highlights Challenge Prerequisites Solution Overview Results Recommendations About This Research Recommended by the ...
... Access Insights Already a Gartner client? This note covers the top emerging challenges for CSOs in 4Q26. CSOs can use this research to understand how to address the issues that are challenging their peers. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): George Tobias | Robert Blaisdell | Betsy Gregory-Hosler
... The operations support system architecture of communication service providers must change to support AIOps and autonomous operations driven by data intelligence. CIOs can use this research to develop a target architecture blueprint of an autonomous operations system, the OSS for future operations. Overview ...
... every corner of the business, CISOs face a new challenge: cutting through inflated expectations without getting left behind. In this preview of the Opening Keynote from Gartner Security & Risk Management Summit, Gartner analysts Christine Lee and Leigh McMullen explain why now is the moment for cybersecurity ...
... It can take multiple years to create a securityoperations center that performs as expected, and this journey can feel similar to creating a center of excellence for threat detection and response. This note will help security architects plan their first steps in building a SOC. Overview Problem Statement ...
Analyst(s): Alex Tytarenko | Steve Santos | Kevin Schmidt