Published: 11 January 2024
Sales operations leaders aiming to leverage analytics for better performance face significant challenges. This research identifies key barriers to success and ways to overcome them. Use these insights to build consensus and direct resources to improve the effectiveness of your analytics.
A staggering majority of sales leaders (84%) report that analytics have had less influence on sales performance than they expected.
The top three barriers that analytics leaders most commonly report are compliance with data privacy and regulations (45%), access to high-quality data (44%) and limited cross-functional collaboration (44%).
These barriers stem from a complex interplay of internal and external factors, including economic volatility, technological advancements, and more informed and autonomous buying behaviors — necessitating strategic approaches to setting up a successful analytics program.
Establish a cross-functional data compliance role that recalibrates the sales organization’s data governance to focus on collecting
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Analysts:
Avi Krish Bedi
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